Browsing the "McVitie’s" Tag

Brand Central

McVitie’s launches latest True Originals masterbrand campaign

2 Apr The Great Biscuit Break Bonanza competition offers prizes worth up to €1.1 million

Brand Central

Marketing bites

27 Aug The week's events, announcements, initiatives, new products and more

Brand Central

Brennan's Bread has topped the Kantar Worldpanel Top 100 Master Brands at Home list

Ireland’s 100 most-chosen brands revealed

22 Jun Valued by marketers, retailers, manufacturers and more, the Kantar Worldpanel Top 100 Master Brands for 2018 have been revealed

Brand Central

Lifting the Lid on Biscuit Tins!

27 Sep Despite a growing desire for healthy options in-store, the typical Irish consumer will always retain a grá for ‘life’s little luxuries’ and...

Brand Central

Mud Madness cleans up for Marie Curie

8 Dec More than £45,000 raised by McVitie’s Jaffa Cakes Mud Madness in 2015

Brand Central

FMI has unveiled its research on Ireland's favourite biscuit brands

Lock, stock and (biscuit) barrel!

22 Sep Worth €170million, the biscuit market is an important category for both retailers and manufacturers to get right.