ShelfLife Grocery Management Awards 2026 celebrate retail excellence
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was named Supreme Champion – National Grocery Retail Manager of the Year 2026
Print13 May 2026
Ireland’s grocery retail industry gathered at Dublin’s Royal Marine Hotel last night, Wednesday 13th May for the 2026 ShelfLife Grocery Management Awards (GMAs), recognising individual management excellence in the sector.
With almost 320 guests in attendance 21 awards were presented, honouring the best in the many departments that make up local convenience stores and supermarkets, culminating in the grand prize of ShelfLife National Grocery Retail Manager of the Year.
Emceed by Shay Byrne of RTÉ Radio One’s Rising Time, the prestigious, independently judged awards ceremony is supported by platinum sponsor Bank of Ireland and carried out in association with Excel Recruitment.
Commenting on the standard of 2026 entrants, John McDonald, publisher, ShelfLife, said: “As grocery and convenience managers in Ireland continue to deliver a first in class retail experience to their customers, I am delighted to see this year’s list of finalists from around the country. My congratulations to all of the winners.”
Supreme Champion
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was crowned Supreme Champion – National Grocery Retail Manager of the Year 2026.
The judges praised Fell for his passion for the industry. The judges saw a genuine enthusiasm that is both infectious and inspiring. It’s the kind of energy that lifts standards across the board.
The judges also outlined how highly this manager values building strong staff relationships, with a clear focus on team development and putting the customer first.
Commenting on the judges’ decision, Nikki Murran, director, Grocery Retail Recruitment, Excel Recruitment, said: “Starting out in retail at an age when most people are still figuring things out, our champion was already building serious momentum and a reputation that carries real weight. By their own account, nearly half their life has been dedicated to this industry, beginning with packing shelves at just 16 years old and progressing to their current role as store manager.
“From giving back to the local community through charity fundraisers and generous initiatives, to mentoring and developing the next generation of leaders in-store, their impact runs deep. This retailer has created a strong, positive culture within their team, one where people feel supported, motivated, and proud to be part of something bigger. And let’s not forget the numbers. Delivering significant sales growth while keeping customers, people, and culture at the heart of everything they do is no small feat.”
Recognising excellent standards
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was presented the award by Paula Feehan, head of sectors, Bank of Ireland, the event’s platinum sector.
Addressing the crowd, Feehan spoke about the vital role played by managers in maintaining the exceptional standards associated with Ireland’s grocery industry.
She noted: “Bank of Ireland are delighted to once again be lead sponsor of the ShelfLife Grocery Management Awards. These awards recognise the excellent standards and service delivered by the Irish grocery sector. They also celebrate the significant contribution made by personnel within the sector to their local communities nationwide. This showcase event is a fantastic opportunity to support and acknowledge all that’s great about the internationally renowned Irish grocery sector.”
The full list of awards, winners and sponsors:
Checkout Manager / Customer Service Manager of the Year
Sponsored by Excel Recruitment
Aoife Clifford, Herlihy’s Centra, Patrick Street
Retail Café Manager of the Year
Sponsored by ShelfLife Magazine
Beth Dunne, Cahills Centra Marley Park
Butcher Manager of the Year
Sponsored by Excel Recruitment
David Constant, Ryan’s SuperValu Togher
Delicatessen/Food to Go Manager of the Year – C-Store
Sponsored by Bunzl Ireland
Annmarie O’Neil, Herlihy’s Centra Oliver Plunkett Street
Delicatessen/Food to Go Manager of the Year – Forecourt
Sponsored by Bunzl Ireland
Holly Rose Millist, Junction 14 Mayfield, Monasterevin
Delicatessen/Food to Go Manager of the Year – Supermarket
Sponsored by Bunzl Ireland
Maria Murtagh, SuperValu Rush
Off-Licence Manager of the Year
Sponsored by Santa Rita
Martin Mullen, SuperValu Strokestown
HR Manager of the Year of the Year
Sponsored by Excel Recruitment
Chloe Lynam, SuperValu Sutton
Small C-Store Manager of the Year
Sponsored by Lucozade Energy
Cyril Dunne, Centra Foxborough
Medium C-Store Manager of the Year
Sponsored by GigGrafter
Bjorn Minnie, Daybreak Cahersiveen – The Market House
Large C-Store Manager of the Year
Sponsored by Hale Vaping
Noel Kavanagh, SPAR, Graiguecullen
Small Forecourt Manager of the Year
Sponsored by Salescare/Toshiba
Thomas Connolly, Corrib Oil, Birr
Large Forecourt Manager of the Year
Sponsored by Salescare/Toshiba
Agnes Sienkowska, Kinnegad Plaza
Small Supermarket Manager of the Year
Sponsored by Bank of Ireland
Neville Raethorne, SuperValu Ranelagh
Medium Supermarket Manager of the Year
Sponsored by Glenhaven Quality Foods Ltd
Kevin Fell, SuperValu Thomastown
Large Supermarket Manager of the Year
Sponsored by Glenhaven Quality Foods Ltd
Gabriel Leahy Scally’s of Clonakilty
Superstore Manager of the Year
Sponsored by Bank of Ireland
Oisin Gartland, Tesco Claremont Howth Store
Retail Team of the Year
Sponsored by Shelton Distributors Ltd
SuperValu Charlesland
Brand Marketing Team of the Year
Sponsored by S&W Wholesale
Tayto Snacks
Trading Team of the Year
Sponsored by Shopper Intelligence Ireland
Dunnes Stores
Supreme Champion 2026
Sponsored by Bank of Ireland
Kevin Fell, SuperValu Thomastown
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