ShelfLife July 2026 Digital Edition

100 Master Brands at Home: Donna Ahern sat down with Emer Healy, business development director at Worldpanel by Numerator, to discuss the grocery brands that have earned a place in the hearts, homes and baskets of Irish consumers.
Not every trend deserves investment; however, where there is a genuine consumer shift taking place, retailers need to respond, writes John Healy.

Lidl chef ambassador and restaurateur Eric Matthews sat down with Donna Ahern to discuss why he remains focused on building something that lasts

Ruaidhri O’Hare speaks to Ryan Brennan about transformation, fresh food growth, and serving MACE Carrigtwohill’s community.
Following on from last month’s article on why performance appraisals are genuinely effective, Caroline Reidy delves further into the topic to discuss the skills behind a good appraisal.

AI won’t replace great recruiters. But it might just make them better, writes Nikki Murran.

In this month’s Category Focus feature, we look at Back to School, Fibre, Pet Care and Summer Wines.
Check out who was out ‘n’ about in this month’s Social Diary.

See you made the cut in our July Ones to Watch.

Our August issue offers a powerful opportunity to showcase your brand, new product launches and category leadership.

Our August issue includes:

• Symbol Group Report – A flagship feature exploring the latest developments, opportunities and innovations across Ireland’s leading symbol groups.
• Healthy Family Food & Drinks – Healthier products and family meal solutions driving shopper demand.
• Breakfast – The latest breakfast trends, innovations and new product launches.
• Cooking Sauces – Global flavours, convenience cooking and category innovation.
• Franchise Partners – Food-to-go concepts helping retailers increase footfall and sales.
• RTDs & Hard Seltzers – Brands and trends shaping this fast-growing drinks category.
• Rum – Premiumisation, innovation and the brands driving category growth.

Deadlines
• Editorial & images: 5 August
• Advertising: 12 August

To find out more, contact the sales team
Mark Morgan — mark.morgan@mediateam.ie / 086 885 4930
Ian Mulvaney — ian.mulvaney@mediateam.ie / 087 220 8486