McVitie’s Bites shake up the cracker aisle
pladis is aiming to grow savoury snacking with the launch of McVitie’s Bites, a new flavour-packed sharing range
Print8 June 2026
pladis, the global snacking company, is aiming to take a bigger bite out of savoury snacking with a new range of flavour-packed snacks from McVitie’s.
Created to leverage key sharing occasions, McVitie’s Bites come in fully recyclable 125g boxes, showing that Savoury Biscuits can be both full of flavour and fun to share.
McVitie’s Bites Mature Cheddar & Caramelised Onion
Available in two popular flavour combinations – Mature Cheddar & Caramelised Onion and Sweet Chilli & Sour Cream – each box is filled with generously seasoned biscuits that have been oven baked to crispy, crunchy perfection, with no artificial colours or flavours.
McVitie’s Bites have a moreish light, crispy texture that makes them ideal for passing around among friends or family, whether hunkering down for a movie night in, picnicking in the park or as an on-the-go snacking solution.
They are the perfect way to plug the gap in Savoury Biscuit aisles for flavour-packed snacks in convenient, shareable formats and tantalise the tastebuds of a new, younger generation of savoury snack buyers in the process.
The launch is being supported with unmissable POS and ATL activity.
This includes innovative POS featuring stackers, carousels, mega displays and flagship displays, as well as comprehensive ATL support in the form of billboards, digital screens, dPods and ad towers across retail.
Read more: McVitie’s partners with Lyons Tea
© 2026, ShelfLife by Ryan Brennan
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