ShelfLife May 2026 issue

ShelfLife May 2026 issue

In this month’s issue, Morgan Lee, market manager, Imperial Brands, John Player Ireland, talks to Donna Ahern about how the brand’s focus is on working even more closely with its retail partners to meet changing consumer needs

Donna Ahern caught up with Lynn Hunter, founder of Hunter Media Group, to join her and the team in celebrating 10 years of Collaborations Agency in business

Ryan Brennan spoke to Gary Moore about XL Dunfanaghy’s expansion, growth, and community role in rural Donegal retail

Despite the geopolitical conflicts, brands and retailers are showing resilience. John Healy reports

Caroline Reidy outlines what businesses need to be aware of before the new law is introduced

Nikki Murran reflects on how judging the recent ShelfLife Grocery Management Awards was a reminder of just how much talent exists across Irish grocery retail

In this month’s marketing and category focus features we look at PR & Marketing, Tobacco, Snacking and Summer Drinks.

Check out who attended the prestigious 2026 TWIG networking lunch.

Also, have a look at which products made the cut in this month’s One’s to Watch feature.

June Feature Line-Up

ShelfLife Grocery Management Awards 2026 Showcase – Our June issue will feature extensive coverage of the Grocery Management Awards, highlighting the winners, finalists and standout moments from one of the industry’s biggest retail events.

Tesco Supplier Conference Showcase – In partnership with Tesco Ireland, ShelfLife will publish a dedicated showcase following the recent Tesco Supplier Conference, featuring key insights, leadership commentary and Supplier of the Year award coverage.

Free From – Demand for gluten-free, dairy-free and allergen-conscious products continues to grow, with consumers seeking healthier alternatives without compromising on taste or quality.

Gin & RTD Gin – ShelfLife will explore the latest launches, serving trends and innovations shaping the premium gin and ready-to-drink market.

Forecourt Focus – A look at the continued evolution of forecourts as convenience-led retail destinations, driven by food-to-go, premium snacking and everyday essentials.

Healthy Ready Meals – Consumers are increasingly seeking convenient, nutritious meal solutions, with plant-based, high-protein and calorie-conscious options driving category growth.

Fibre – Growing consumer awareness around gut health and wellness is fuelling demand for fibre-rich foods, snacks and functional products across multiple categories.

BBQ – ShelfLife will highlight the key BBQ accompaniments, premium pantry staples and seasonal trends helping retailers maximise summer sales opportunities.

Our June issue offers a powerful opportunity to showcase your brand, new product launches and category leadership.

Editorial / image deadline: June 5
Advertising deadline: June 10

To find out more, contact the sales team
Mark Morgan — mark.morgan@mediateam.ie / 086 885 4930
Ian Mulvaney — ian.mulvaney@mediateam.ie  / 087 220 8486