General Mills appoints Erasmo Nuzzi as MD for UK & Ireland
“Nuzzi is a fabulous and highly experienced commercial leader,” said Ben Pearman, VP & managing director for Europe, Australia, and North Asia
Print8 June 2026
General Mills has appointed Erasmo Nuzzi as its new managing director for its UK and Ireland business. With over 20 years of international experience in the food industry, Nuzzi has a proven track record of leading teams, growing global brands, and creating significant value for consumers and customers. Having first joined the business in 2003, he will now be leading the largest market in the company’s Europe & Australia and North Asian unit.
Most recently, Nuzzi served as the platform & channel marketing director for the Wall Street Journal’s North America Food Service division of General Mills.
Before his North American role, Nuzzi led General Mills European Distributor Markets and General Mills Iberia as managing director between 2015 and 2022. General Mills Spain became the fastest-growing food company in the country during its tenure based on Nielsen data. Throughout his career, he has been instrumental in the success of some of General Mills’ biggest global brands, such as Old El Paso, Häagen-Dazs, and Nature Valley, in markets across Europe, Latin America, and North America.
Commenting on his appointment, Nuzzi said: “I am very excited to be back in Europe to lead the UK & Ireland business. In my two decades at General Mills, I have had the opportunity to help grow some of the world’s best-loved food brands across the world, including many other Northern European markets, so super excited to be working on brands such as Old El Paso, Nature Valley, and Häagen-Dazs once again. The UK & Ireland is a hugely important business for General Mills, with strong brands, talented teams and significant opportunities ahead.”
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