General Mills announces plans to remove certified colours from cereals in U.S.
Cheerios-owner notes that it will work to remove certified colours from its full U.S. retail portfolio by the end of 2027
Print24 June 2025
General Mills recently announced plans to remove certified colors from all its U.S. cereals and all K-12 school foods by summer 2026.
Additionally, the Cheerios-owner notes that it will work to remove certified colours from its full U.S. retail portfolio by the end of 2027.
Brands portfolio
For nearly 160 years, General Mills ‘has been providing families quality, great-tasting products across its beloved portfolio of brands’.
This change impacts only a small portion of General Mills’ K-12 school portfolio, as nearly all its school offerings today are made without certified colours, the company added.
According to the company, similarly, 85% of General Mills’ full U.S. retail portfolio is currently made without certified colours.
“Across the long arc of our history, General Mills has moved quickly to meet evolving consumer needs, and reformulating our product portfolio to remove certified colors is yet another example,” said Jeff Harmening, chairman and CEO, General Mills, in a statement.
“Today, the vast majority of our foods are made without certified colors and we’re working to ensure that will soon apply to our full portfolio.
“Knowing the trust families place in us, we are leading the way on removing certified colors in cereals and K-12 foods by next summer.
“We’re committed to continuing to make food that tastes great and is accessible to all.”
© 2025, ShelfLife by Peter Murphy
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