Kraft Heinz to ‘halt manufacturing’ of new products with artificial colours
Kraft Heinz plans to 'remove dyes where they are not critical in products that currently contain artificial colours'
Print25 June 2025
Kraft-Heinz recently made a statement claiming that it would not launch products with artificial colours in the United States effective immediately, and would aim to eliminate synthetic dyes from existing items by the end of 2027.
It is noted additionally that the Ketchup maker said that nearly 90% of its US product net sales are already free of food, drug & cosmetic colors — also known as artificial colors or synthetic dyes, while also having made 1,000+ recipe changes over the past five years to improve product nutrition
In a statement, Pedro Navio, North America president, Kraft Heinz, said: “As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers.
“The vast majority of our products use natural or no colours, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio.
Iconic brands
Navio stated that the company removed artificial colours, preservatives, and flavours from it’s “beloved Kraft Mac & Cheese back in 2016.”
“Our iconic Heinz Tomato Ketchup has never had artificial dyes – the red color comes simply from the world’s best tomatoes,” he added.
“Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans and this is a privilege we don’t take lightly.”
The company is also reportedly facing direct pressure from the Secretary of Health, Robert F. Kennedy, who met with executives from Kraft Heinz, General Mills, and other food companies to call on them to remove artificial dyes before the end of his term.
General Mills, the creator of cereals such as Cheerios, Trix, and Cinnamon Toast Crunch, soon followed suit, the statement said.
Read more: General Mills to remove certified colours from US cereals by 2026
© 2025, ShelfLife by Peter Murphy
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