Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
27 August 2019
Circle K announces 2019 Play or Park winners
Circle K has announced that Kieran Martin, from Mitchelstown, Co. Cork; Stephen O’Keeffe from Ashbourne, Co. Meath; and Mark Fay from Garristown, Co. Dublin are the latest grand prize winners of the fuel retailer’s Play or Park competition. The latest Play or Park winners are the recipients of €77,000 worth of prizes, with thousands more winners enjoying instant rewards through the points-based competition. More Play or Park giveaways will be announced in the near future, including exciting all-expenses paid trips to Honolulu, Hawaii and Barbados. For further information visit www.playorpark.ie.
Starbucks by Nespresso comes to Ireland
Nestlé has launched Starbucks by Nespresso, uniting Starbucks coffee with the Nespresso Original system to bring the iconic coffee brand to millions of Irish consumers. Starbucks by Nespresso is currently available in Tesco Ireland and will be available from all other major retailers from 2 September. This is the first time Nestlé has made available Nespresso’s unique aluminium capsule technology outside of its own Nespresso business.
McVitie’s says ‘Merry Biscuits Everyone!’
McVitie’s and its parent company Pladis has launched its Christmas 2019 campaign, subtitled ‘Merry Biscuits Everyone’. The McVitie’s 2019 Christmas selection taps into the enduring popularity of giftable tins and sharing formats, comprising consumer favourites such as McVitie’s Victoria, McVitie’s Family Circle, McVitie’s Jaffa Cakes Christmas Pole, and McVitie’s Jaffa Cakes Christmas Tin. Furthermore, the brand has added some new products for 2019 to drive excitement around alternative consumption occasions. NPD includes McVitie’s Gingerbread Men Decorating Kit and McVitie’s Luxury Chocolate Biscuit Selection.
Churray for Kimberly, Mikado and Coconut Cream Inspired Churros
A staple of Irish kitchen tables and biscuit boxes strictly for ‘the visitors’ only, Jacob’s Kimberly, Mikado and Coconut Creams are an iconic trio of Irish confectionery. Deliveroo has combined these Irish favourites with the meditarreanean Churro to create a nostalgic partnership with a twist. Available this Friday and Saturday through Deliveroo, the crispy and fresh choux pastry snacks come with a trio of Kimberly, Mikado and Coconut Cream dips – sweet, light and the ultimate throwback to kitchen and coffee tables around the country.
Walsh Whiskey Releases 2019/11th Edition of The Irishman Vintage Cask
Walsh Whiskey, has released the 2019 vintage of The Irishman Vintage Cask, a rare cask strength Irish whiskey expression. This year’s vintage is limited to 2,346 bottles worldwide; each is uniquely numbered and signed by the company’s managing director and co-founder Bernard Walsh. The Irishman Vintage Cask 2019 edition is the 11th release since 2008, when it was the first triple-distilled Cask Strength Irish whiskey released in over half a century. The recommended retail price is €130/ US$140/ STG£110.
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