Heatwave sees 215% surge in iced coffee sales at Maxol
The recent spell of hot weather has delivered an interesting beverage boost to business at Maxol
Print29 July 2026
Maxol has reported an iced coffee 215% sales surge during the hottest days of the summer, which fell between the 22 – 26 June.
The prolonged sunshine and rocketing temperatures transformed customer habits almost overnight, with many swapping their usual hot beverages for chilled coffee creations.
From classic iced lattes to flavoured iced coffees, demand reached record levels at Maxol, making it one of the busiest weeks ever for the forecourt convenience retailer’s cold coffee drinks menu.
The forecourt retailer highlighted that it sold more than five million cups of Maxol’s proprietary ROSA Coffee in 2025 but with people looking at ways to beat the heat in recent weeks, the iced variation saw a significant sales spike at Maxol stores across the country.
“Iced coffee is a relatively new addition to our stores and the strong demand during the recent warm weather highlights its growing appeal,” said Brian Donaldson, CEO, Maxol. “While iced coffee currently represents a modest proportion of overall coffee sales, the trend suggests changing consumer habits that could extend well beyond the summer months.”
184% rise in ice cream sales
In addition to iced coffee, Maxol noticed a wider trend of consumers adapting their purchasing habits during periods of warm weather, with the number of ice creams purchased in stores rising by an incredible 184% during the sweltering end of June period.
The HB King Cone Cornetto was the number one best seller, followed by the hugely popular 99 cone, with HB’s Ice Berger and Magnum in hot pursuit at numbers three and four, respectively.
“Everyone is looking for refreshing ways to cool down and, combined with people taking more day trips and holidays, there’s been a surge in demand for iced coffee and ice creams,” said Donaldson. “Even though it’s a seasonal pattern we see year after year, this June has proven to be one of our busiest ever for chilled products.”
With the good weather expected to continue, Maxol noted that it anticipates strong ongoing demand for a wide range of summer staples such as soft drinks, freshly prepared salads from the Maxol Deli and chilled wine and beers.
Read more: Maxol wins major European award for newly developed Dublin store
© 2026 by ShelfLife reporter
Followers 0
Fans 0
Followers