Marketing bites
Rudd’s is getting piggy with it! - and other news for FMCG marketers - for the week 19/05/15 - 25/05/15
Print22 May 2015
Rudd’s is getting piggy with it!
Recent research conducted by Rudd’s* reveals that over 50% of those surveyed eat pork meat products such as sausages, rashers and pudding, outside of the breakfast occasion. The research coincides the unveiling of a new brand image for this Birr based award-winning company, which also debuts an exciting and innovative new product range. TV chef Simon Lamont has also partnered with Rudd’s to develop a vast range of seasonal recipes.
For more news and Simon Lamont’s recipes, visit www.rudds.ie or find Rudd’s on Facebook, Twitter, Instagram or Pinterest #Ruddstastic
* (Source: PMB conducted the research on behalf of Rudd’s by interviewing a sample of 200 adults aged 18+ in 2014)
Aero launches indulgent new chocolate mousse bar
Nestlé Confectionery’s much-loved Aero brand is launching a new indulgent Aero Mousse chocolate bar aimed at its female target audience. Aero Mousse will be launched in a single impulse bar, available this month. Each bar will consist of bubbly Aero chocolate, topped with a layer of velvety chocolate mousse, wrapped up in a chocolate shell. A high profile out of home media campaign and a digital and social media campaign will support the launch.
Ritz shakes up snack category with new Ritz Crisp & Thin
Ritz, the world’s number one savoury biscuit brand*, is shaking up the crisps and savoury snacks category with an innovative, baked and light potato snack – Ritz Crisp & Thin. With four tasty flavours, Ritz Crisp & Thin will be available in sharing and single bags. The launch will be supported in Ireland by a €0.5 million marketing investment within the first seven months, including high profile TV advertising, OOH, sampling and in-store activity.
*(Source: Euromonitor 2013)
Centra champions healthy living through GAA partnership
Centra ‘Champions of Healthy Living’ ambassador and GAA legend, Henry Shefflin, along with Patrick Horgan and Conal Keaney lined out in Herbert Park, Dublin, as Centra launched its GAA endorsed product range and new community event summer tour, which will spread Centra’s healthy living message across Ireland. The new range includes low calorie sandwiches, fruit pots and nutritious strawberry and mango smoothies – one of your five a day.
Twelve Centra community hurling events start on Saturday 23 May and run right throughout the summer. Registration takes place in participating Centra stores. See www.centra.ie or find Centra Ireland on Facebook and Twitter. #CommunityChamps
Kerry Foods launches new brand to reignite cooked meats category
Kerry Foods, parent company of Denny, Ireland’s number one meat brand, has launched Fire & Smoke, an innovative new product range which is set to reinvigorate the cooked meats aisle. The launch brought to consumers by Henry Denny, will be supported with a fully integrated marketing campaign. Fire & Smoke is a premium crafted meat which has taken inspiration from the pitmaster craft of the American Deep South using fire and smoke cooking methods.
For more on Fire & Smoke visit www.fireandsmoke.ie or follow @fireandsmokeIRE
Tayto introduces new Tayto Park promotional offer
From 11 May, a new on-pack promotion has been running nationwide on single packs of Tayto 37g Cheese & Onion. This collectable promotion gives consumers of Tayto crisps the chance to gain free entry to Tayto Park when they collect 15 promotional bags or seven promotional bags for half price entry (subject to terms & conditions, www.taytopark.ie). The offer coincides with the park’s launch of Ireland’s first ever inverted wooden rollercoaster, the largest of its kind in Europe.
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