Dr Pepper launches Zero Sugar
The soft drinks brand is bringing 'the unmistakable taste' of Dr Pepper to more shopper occasions
Print7 May 2026
Dr Pepper recently launched its Zero Sugar into the soft drinks category in Ireland.
Dr Pepper ‘has never tried to fit in, and that is exactly why consumers love it’.
Built on a recipe that has stood the test of time, Dr Pepper’s noted that the unmistakable flavour and proudly different personality bring something distinctive to the flavoured soft drinks category.
High sales
Over the last year, 2,406,753* litres of Dr Pepper were sold across IOI, enough to fill an Olympic-sized swimming pool, the soft drinks brand added.
Now, Dr Pepper Zero Sugar joins the portfolio, giving shoppers the same distinctive Dr Pepper taste, with zero sugar.
As more consumers look for lower and zero sugar options, Dr Pepper Zero Sugar gives retailers a strong opportunity to meet changing shopper preferences while adding excitement, choice and incremental reasons to buy.**
Key formats
Available nationwide in key formats to suit a range of shopper missions and consumption moments, including 500ml bottle, 2L bottle and 6 x 330ml can multipack.
With Dr Pepper Original and Dr Pepper Zero Sugar, retailers have a stronger portfolio to help capture more shopper occasions and drive growth in flavoured soft drinks.
©2026 European Refreshments UC. All rights are reserved. DR PEPPER is a registered trademark of European Refreshments UC.
*Source: NielsenIQ, 52 wks to March 2026
**Source: NielsenIQ March 2026
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