Rudd’s reveals new look and refreshed range

Rudd’s range is available in Tesco, Dunnes Stores, SuperValu, Centra, Eurospar, Spar and many other retail outlets

New look gives the brand a more modern refreshed feel


Brand Central

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23 November 2022

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The Rudd’s brand has long stood for breaking ground within the artisan food world in Ireland. In 1973, Rudd’s embarked on a culinary adventure and the creativity continues to this day. Rudd’s has recently revealed a new look, giving the brand a more modern refreshed feel, as well as an updated range of products to meet all customer needs.

The Rudd’s mission has always been simple; to bring creativity and versatility to the dinner tables across Ireland, providing an option for everyone in the family.  These values are embedded in the brand and nearly 50 years on have not changed.

With the new look making it easier to navigate the customer’s needs, whether it be the Favourites Range for your quality traditional breakfast products, a lean and functional option in Eat Well, some plant-based alternatives in Plantiful or just something a little bit unique in the Chef’s Table range.

The Rudd’s Range:

  • Rudd’s Favourites – A range of traditional award-winning breakfast meat products, adapting to the changing consumer requirements, whether it be on pack size or format, but retaining the tried and tested traditional recipes and quality the Rudd’s brand was built on.
  • Rudd’s Eat Well– A range born from a true understanding of people’s changing consumption habits. People are eating healthier these days and are eating for functional reasons to achieve their individual goals. Rudd’s have designed a range to help people eat the foods they love without the compromise or the guilt.
  • Rudd’s Chef’s Table – This range showcases the unique and exciting products from Rudd’s. This range offers consumer something that extra bit special, whether it be a seasonal treat or an all year-round favourite.
  • Rudd’s Plantiful – Sausages and Puddings, but plant based. Rudd’s have turned the tables on the traditional breakfast and have made it meat free and totally vegan. Rudd’s are Ireland’s only brand to offer a full range of plant-based breakfast meats.

The Rudd’s range is available in Tesco, Dunnes Stores, SuperValu, Centra, Eurospar, Spar and many other retail outlets.

Simon Rudd, Rudd’s commercial manager said: “When my parents started to produce the Rudd’s range of breakfast products from our own pig farm, they had a simple mission and that was to be adventurous with what they created,  Being the first was not a new thing for the Rudd’s brand, whether it was our original dry cured Rashers, low salt with no added water or our high-quality meat sausages without any preservatives or additives.  This creativity to push the boundaries is reflected in our new refreshed range.

“We have created innovative sub-categories to help our customers navigate the range, with Favourites delivering the traditional Irish Breakfast, Chef’s Table giving us a platform to showcase our exciting innovation, Eat Well offering a range of more functional products for a more health and fitness conscious customer, plus of course our Plantiful range giving a plant based alternative option for the changing consumer landscape.

“We believe in good food for a good life and with ever changing lifestyles and demands, we believe this new refreshed range is offering these choices, but never compromising on the quality and consistency that Rudd’s is recognised for.”



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