Marketing bites
United Wine Merchants signs ‘ground’ breaking deal with Kimbo Coffee - and other news for FMCG marketers - for the week 03/03/2015 - 09/03/2015
Print9 March 2015
United Wine Merchants signs ‘ground’ breaking deal with Kimbo Coffee
United Wine Merchants (UWM) has teamed up with Kimbo Coffee to become the exclusive distributors of Kimbo Espresso Italiano Coffee throughout the island of Ireland. United Wine Merchants will supply Kimbo Espresso Italiano coffee directly to the market for the consumer to enjoy in cafes, restaurants, hotels, bars, offices and pubs around the country and has secured the prestigious Westbury Hotel, Dublin as one of its flagship accounts.
Cadbury gives IRFU a Boost
Cadbury Boost has been unveiled as the official chocolate bar of the IRFU at the launch of the new partnership between Cadbury and the IRFU with Irish winger and new Cadbury ambassador, Tommy Bowe. The partnership also sees Cadbury Boost become the official sponsor of Touch Rugby as the IRFU look to develop the sport nationwide in 2015. Cadbury Boost, formerly named Moro, will be supporting Touch Rugby events across the country.
To find out more about Touch Rugby in Ireland or to attend one of the introductory sessions go to www.irishrugby.ie/touch.
Seat Ireland fuels Topaz Play or Park
Topaz has announced a year-long partnership with Seat Ireland for its Play or Park loyalty programme. Over 330,000 customers have signed up to Play or Park to date, collecting points with every refuel or purchase made. The partnership with Seat Ireland will see four lucky winners drive away in new Seat models in 2015. A range of other quality prizes are also available and every time a customer plays, they are guaranteed to get a free Topaz treat such as a coffee, pastry or winter car care kit.
Crabbie’s celebrates successful first year of sponsorship
Crabbie’s Alcoholic Ginger Beer, proudly owned by Halewood International and distributed in Ireland by United Wine Merchants is celebrating a successful first full year as the official sponsor of The Grand National. In 2014, the inaugural year as title sponsor, Crabbie’s put its mark on the world’s greatest steeplechase, with a record £1million purse for the first time in its celebrated history. This second year of sponsorship is set to be another exciting and memorable year for all involved.
New national campaign seeks first ‘B’ Champion
‘B’ by Black Tower is on a quest to find its own, first ever ‘B’ Champion, with a through-the-line promotion staged with The Irish Sun. The wine brand is asking ‘B’ by Black Tower fans to nominate someone who has inspired, or inspires them or others around them, The ‘B’ Our Champion campaignbegan with an announcement in Sunday’s Irish Sun, and the competition opens for nominations via Black Tower’s Facebook page, www.black-tower.de/BOurChampion on Monday 16 March.
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