Milish Bakery secures multi-million euro deal with M&S

Pictured at the announcement are (L-R): Eddie Murphy, M&S country director Ireland and Northern Ireland; Gillian Wilson, head of marketing at Milish; and Gary McCarney, tech director at Milish. Pic: Leon Farrell / Photocall Ireland

Family-owned Irish bakery secures major international deal with Marks & Spencer


Brand Central

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24 April 2024

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Milish Bakery has recently announced that it has secured a multi-million euro deal with retailer Marks & Spencer to supply its signature muffins to 640 M&S stores throughout the UK and Ireland.

The deal is a ‘significant boost’ for the Dublin-based bakery, which has increased its workforce by 20% within the company’s operations at the Citywest site to meet the heightened demand from M&S’ network of stores across the UK and Ireland.

According to the family-owned company, these positions will encompass a range of roles spanning production, logistics, and quality control, further bolstering the bakery’s workforce and contributing to local employment growth.

Muffin range 

The range of muffins which will be stocked in M&S stores include Lemon, Blueberry, Victoria Sponge and Chocolate flavours.

Speaking on the announcement, Gary McCarney, technical director at Milish Bakery, commented: “As producers, we do everything we can to ensure that all of the muffins we make are the best they can possibly be.

“Given our core focus as a producer on quality, we’re delighted to have that recognition by M&S and partner with them in bringing our product to customers both across Ireland and the UK.

“Our bakery takes pride in our artisanal approach to baking.

“We combine traditional methods with modern techniques to ensure top-quality sweet treats. Our batch baking process allows us to be flexible and create custom recipes, flavours, and packaging options, and all of our produce is completely free from artificial additives.”

About Milish Bakery

Milish Bakery was established in 1959 by siblings Kitty Coghlan and Liam Coghlan Snr, specialising in innovation and manufacture of premium ranges of muffins and scones.

Read more: M&S launches ‘Farm to Foodhall’ campaign with chef Mark Moriarty



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