M&S launches ‘Farm to Foodhall’ campaign with chef Mark Moriarty

The campaign will follow M&S’s food ambassador Mark Moriarty as he visits M&S Select Farms across Ireland, speaking with the producers to identify how they deliver the highest Irish quality produce



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19 April 2024

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M&S has launched its 2024 ‘Farm to Foodhall’ campaign, fronted by chef and M&S food ambassador Mark Moriarty. The campaign is the second iteration of Farm to Foodhall following its success in 2023.

The campaign will run across Irish broadcast, digital and OOH channels from April to September and will feature five Irish suppliers as Mark visits them to explore the lengths they go to, to deliver the highest quality M&S Irish produce, all the way from farm to Foodhall.

The campaign aims to highlight what makes M&S produce special in terms of quality and value, offering the very best of Irish food to customers. 

Throughout the multimedia campaign, TV, digital and OOH ads will showcase Mark meeting with the M&S Irish producers behind the retailer’s top quality, 100% traceable Irish beef and Lamb, delicious fresh strawberries, in store freshly baked San Francisco Sourdough and enriched vitamin D and B6 Chestnut mushrooms.

The campaign kicks off the first phase with Mark visiting M&S’ Irish berries supplier to learn how that great quality, fresh strawberries are specially picked using a specific technique that involves twisting them from the stem. The team on the farm look at the deep red colour and size before deciding whether or not the produce is M&S ready. The farm encourages a natural ecosystem in their greenhouses and uses bees to pollinate the fruit for extra freshness and great taste.

Customers will see the Farm to Foodhall campaign across TV, social, OOH, emails and in store.

Laura Harper, trading director, M&S Ireland, said: “At M&S, we pride ourselves on delivering exceptional quality and value to our customers and for years, we’ve worked with a diverse family of outstanding farmers and producers across Ireland, with shared values of quality, sustainability, and community.

Mark Moriarty, chef, said: “By prioritising sustainability and responsible sourcing, we can make a positive impact on our communities and the environment. I look forward to working with Marks & Spencer to promote these values and inspire customers to embrace high-quality Irish ingredients.”

For more information about Farm to Foodhall, please visit here.

Read more: M&S co-chief executive officer Katie Bickerstaffe to step down



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