M&S launches new phase of Farm to Foodhall campaign

Pictured: (L-R) Susie Hill and Mark Moriarty

The Farm to Foodhall Campaign will follow Mark Moriarty as he visits M&S Select producers across Ireland, as well as speaking with suppliers on how they deliver the highest Irish quality produce for M&S



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11 July 2024

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Marks and Spencer have today launched the latest phase of the Farm to Foodhall campaign, with a new ad featuring one of M&S producers, a Co. Dublin based Bakery, featuring head of New Product Development, Susie Hill, and M&S food ambassador, Mark Moriarty.

Campaign captures

This campaign captures Mark meeting Susie to explore the Dublin product development kitchen and find out just why M&S’ San Francisco Sourdough is a cut above the rest. 

The San Francisco Sourdough takes over 30 hours to make

Susie credits the live starter as the key to the bread’s unique tangy flavour as well as creating the delicious open texture and golden-brown crust. Susie and her team of expert bakers understand the time required to create the perfect dough and so are committed to spend 30 hours on each individual loaf before it is baked fresh in store every day – a process which is exclusive to M&S stores across Ireland.

Quality Irish food

The Farm to Foodhall campaign highlights just a few of the farmers and producers across Ireland who supply trusted quality Irish food to M&S customers as well as the ongoing work at M&S in expanding upon its existing range of products sourced from Ireland. 

Whether it’s top-quality premium meats from Irish farms, dairy products like artisan cheeses, or fresh fruits and vegetables grown on Irish soil, customers can enjoy the very best of what Ireland has to offer, sourced to the highest quality standards of M&S.

“We are following on from previous editions, where we visited our Dublin based berry supplier, where we source our Irish stem-picked Strawberries as well as our brilliant lamb farmers in County Mayo,” said Eddie Murphy, country director, M&S Ireland and Northern Ireland.

“In this next phase, we’re heading to our sourdough supplier in Co. Dublin as we want to offer our customers quality Irish products, sourced locally.”

This San Francisco Sourdough takes more than 30 hours to make, fermented slowly, and with no artificial ingredients such as commercial yeast providing the very best in freshness and quality for their customers.

Passion and dedication

“I really enjoyed my time heading down to Susie and the team in the development kitchen,” said Mark Moriarty, ambassador, Marks and Spencer. 

According to Moriarty, seeing firsthand the passion and dedication that goes into producing such high-quality Irish bread gave him so much inspiration to cook at home. 

“The M&S San Francisco sourdough is absolutely delicious, and it’s even better knowing that we’re supporting local producers when we shop in store.”

Read more: M&S launches latest phase of its Farm to Foodhall campaign



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