M&S launches latest phase of its Farm to Foodhall campaign

M&S Farm To Foodhall, Kevin Feeney & Mark Moriarty

In this next phase, we’re heading t the west of Ireland to visit one of our brilliant lamb farmers Kevin Feeney, in Co. Mayo



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20 May 2024

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Marks and Spencer has recently launched its latest phase of its Farm to Foodhall campaign, with a new ad featuring one of M&S Select Farmers from Co. Mayo Kevin Feeney and M&S food ambassador, Mark Moriarty.

In this new phase of the campaign, Moriarty meets Feeney to explore his third-generation sheep farm and to find out how he delivers top-quality, best in season Irish lamb for M&S.

Feeney highlights that the traditional stone walls provide shelter from the elements of the West and that the plentiful supply of high-quality grassland is what ensures that top-quality produce and how all of the M&S Lamb is 100% traceable.

Commenting on the campaign, Moriarty, said: “It was a pleasure to spend some time with Kevin and his family on their farm in Mayo. Seeing firsthand the passion and dedication that goes into producing such high-quality Irish lamb gives me so much inspiration to cook at home.

“The M&S range of lamb is absolutely delicious, and it’s even better knowing that we’re supporting local producers when we shop in store.”

‘Trusted quality Irish food’

The Farm to Foodhall campaign is highlighting just a few of the farmers and producers across Ireland who supply ‘trusted quality Irish food’ to M&S customers.

The campaign also highlights the ongoing work at M&S in expanding upon its existing range of products sourced from Ireland.

Whether it’s top-quality premium meats from Irish farms, dairy products like artisan cheeses, or fresh fruits and vegetables grown on Irish soil, customers can enjoy the very best of what Ireland has to offer, sourced to highest quality standards of M&S.

Customers will see the Farm to Foodhall campaign across TV, social, OOH, emails and in store.

Eddie Murphy, country director at M&S Ireland and Northern Ireland, added: “Our Farm to Foodhall campaign continues to champion the incredible work of our M&S Select Farms in Ireland.

“In our first edition, we visited our Irish berry supplier, highlighting how our Strawberries are stem-picked by hand to guarantee the best quality, fresh fruit for our customers.”

Read more: M&S launches ‘Farm to Foodhall’ campaign with chef Mark Moriarty



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