Barry Group unveils new look Costcutter Dunmanway store
To support this rebrand, Barry Group noted that it is planning to invest €10 million over the next three years into Costcutter
Print20 May 2024
Barry Group has unveiled a new visual identity and store specification for Costcutter, with the first in the estate being launched in Dunmanway, Co Cork.
Costcutter Dunmanway, owned by Chris Curtin, is the first store to be modelled in this new identity and store specification.
A ‘true advocate’ for what Costcutter stands for, Curtin sponsors numerous charities, clubs and events ‘reflecting his commitment to making a positive change beyond his storefront.
Commenting on the new look store, Curtin, said: “Costcutter and the new brand image has been extremely welcomed by the community in Dunmanway’.
“Our experience to date with Barry Group has been positive and we look forward to growing our partnership with the Costcutter team.”
‘Exclusive concepts’
This brand update also includes its exclusive concepts; Market St. Deli, Urban Sips and Freezi Licks.
A key component to Barry Group’s ambition to double their turnover in the next five years, the group has invested in the development of their Barry Group, Carry Out and Costcutter brands to ‘ensure they meet the needs of todays consumer while also offering retailers a fresh take on modern retailing’.
“We believe that the brand evolvement of Costcutter sets a new standard for retailing in Ireland,” shared Jim Barry, managing director, Barry Group.
“This fruits of this project are the result of an 18 month journey and we are extremely proud of the output. We look forward to co-creating experiences with our shoppers and for the footprint of the retail group growing”.
To support this rebrand, Barry Group noted that it is planning to invest €10 million over the next three years into Costcutter which will increase the store footprint, enhance the quantity of technological touchpoints at store level and facilitate the development of over 150 jobs in communities across Ireland.
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