GAA and GPA team up with Insomnia on new partnership

Back row, from left, Limerick hurler Cian Lynch, Meath footballer Emma Duggan, Dublin footballer Paddy Small, Kilkenny camogie player Katie Power and Galway hurler Conor Whelan as brand ambassadors at today’s launch. Also pictured are, front row, from left, GPA chief executive Tom Parsons, Insomnia Company chief executive Harry O'Kelly, Croke Park Stadium and Commercial Director Peter McKenna, Insomnia Chairman John Clohisey and Insomnia Head of Marketing Fiona O’Doherty at Croke Park in Dublin. Photo: Stephen McCarthy/Sportsfile

Insomnia announced Limerick’s Cian Lynch, Kilkenny’s Katie Power, Galway’s Conor Whelan, Dublin’s Paddy Small and Meath’s Emma Duggan as its new brand ambassadors



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4 April 2024

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The Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) recently teamed up with Insomnia Coffee to announce that it has entered into a five-year partnership to be the Official Coffee Partner of the GAA/GPA.

Limerick hurler Cian Lynch, Kilkenny camogie player Katie Power, Galway hurler Conor Whelan, Dublin footballer Paddy Small and Meath footballer Emma Duggan have been confirmed as brand ambassadors.

Commenting on the partnership, Tom Parsons, CEO of the GPA, said: “We know from talking to our members that there is a strong and growing interest in coffee, not alone as a product but as an experience and hence the great fit.

“The investment Insomnia are making will help us support players both in terms of their welfare and their development and for that, on behalf of our members, I want to say thank you.”

‘Fueling the nation’ 

Helping to fuel the nation with its national footprint of coffee shops, this partnership for Insomnia, the first of its kind for the company, is considered a perfect fit for the Irish brand.

Celebrating 27 years in business, Insomnia has grown from a single location in Galway in 1997 to over 150 coffee shops throughout Ireland and the UK, both on the high street and in partnership with retailers.

Harry O’Kelly, CEO of Insomnia Coffee, added: “As an Irish owned business trading 27 years, Insomnia Coffee are proud to partner with the GAA/GPA.”

Read more: Welltel connects Insomnia’s 76 locations in deal worth quarter of a million euros




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