Marketing bites

Tom Murphy, managing director of Pamex with Síle Seoige pictured at the launch of Marimer
Tom Murphy, managing director of Pamex with Síle Seoige pictured at the launch of Marimer

The week in new products, launches and marketing initiatives up and down the country


Brand Central

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27 April 2018

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Breathe Easy: Introducing Marimer Nasal Hygiene, Health inspired by the sea

Now available in Ireland, Marimer offers a natural solution drawn from the sea for daily nasal hygiene in babies, children and adults, allowing consumers to breathe easy during cold weather and allergy season.

The concept of practicing good nasal hygiene and keeping your nose healthy as a preventative measure against allergy symptoms and seasonal ENT infections is thankfully gaining traction in Ireland. New to Ireland, the Marimer Nasal Hygiene range is a competitively priced and completely safe seawater solution high in natural mineral salts and marine dietary elements, with a formula that makes for the easy, gentle discharge of nasal secretions. Products now launching in Ireland include:

  • Marimer Isotonic (Daily Nasal Hygiene Spray), RRP €8.45
  • Marimer Hypertonic (Blocked Nose, Cold, Sinusitis), RRP €9.05
  • Marimer Baby Daily Nasal Spray (Isotonic), RRP €9.05

‘Peel Different About Bananas’ – Fyffes asks consumers

‘Peel Different About Bananas’. That’s the theme chosen by Irish fruit importers Fyffes to front a new multi-discipline campaign, the aim of which is to alert consumers to the fact that ‘not all bananas are the same’ and that buying bananas should be a ‘considered’ purchase and not an unconscious action.

Now breaking in consumer, outdoor and trade publications, the campaign will have a strong emphasis on 6 and 48-sheet posters, broadcast and online.

Reinforced through Fyffes slogan ‘we don’t compromise, why should you’, the focus will initially be on three key messages. One stresses the point that ‘only the best is good enough to carry the Fyffes blue label’. Another places focus on the importance of storage and transport with the message ‘our shipping technology keeps our bananas in perfect condition’. A final message reminds consumers that Fyffes ‘don’t use machines’ but ‘wash, sort and pick  bananas by hand’.

Apprentice Chef Programme to go nationwide

Next week on Friday 4 May, the Apprentice Chef Programme, which is supported by Flogas Ireland and Failte Ireland, will be featured on RTE’s Nationwide ahead of the 2017/2018 final cook off at IT Tralee.  On Thursday 10 May, 27 students from secondary schools across Munster and Leinster will don their chef whites and spend the morning in the college’s professional kitchens to create their individually designed dishes.

The finalists have been mentored by accomplished chefs Mark Doe (Just Cooking Cookery School, Firies), Louise Brosnan (Solas Tapas & Wine Bar, Dingle), Mark Staples (Hayfield Manor Hotel, Cork) and Bart O Sullivan (Sea Lodge Hotel, Waterville), and supported by nutritional therapist, Susie Cox.  Each dish created by the students must have a “Good Mood Food” influence.

For more information on the Apprentice Chef, visit and

Sudocrem launches smaller pot to help tackle ‘Life’s Little Emergencies’ on-the-go

Sudocrem, one of the nation’s best-loved household staples, has launched a smaller, more convenient 15g pot for ‘Life’s Little Emergencies’. The handy pot is the ideal size to fit in handbags, make-up bags, washbags, travel bags or any bag to soothe, protect and restore your skin, on-the-go. The 15g pot is currently stocked exclusively at select Penneys stores and pharmacies nationwide, and will become widely available at grocery retailers throughout the country from this summer.



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