Marketing bites

Centra's new Easter ice cream offering is not for the faint-hearted!

Centra’s got the inside scoop this Easter….Say goodbye to the cone - and other news for FMCG marketers - for the week 07/04/2017 - 13/04/2017


Brand Central

Read More:

13 April 2017

Share this post:



Centra’s got the inside scoop this Easter….Say goodbye to the cone

This Easter, Centra has said farewell to the ice-cream cone and hello to ‘Moo’d Egg-Static’, the ultimate indulgent Easter treat. Half a milk chocolate Easter egg filled with soft ice-cream, a gooey Cadbury Creme Egg, all topped off with the customer’s favourite toppings and sauces of choice. All available for just €5, shoppers can scoop up this treat in stores including Lee’s Centra in Charleville, Cork, Brett’s Centra in Kildare, Power’s Centra in Rathnew, Wicklow and Foyne’s Centra in Limerick.

For more information, visit or see in-store for details.

Doritos unleashes a bold new taste experience with Heatburst dual flavour chips

Doritos Heatburst Product ShotDelivering two flavours in every single crunch, Doritos Heatburst are now available on Irish shelves. Described by Doritos as “a bold snacking experience set to ignite Irish taste buds this spring”, two dual-flavored tortilla chip flavours have been unleashed – BBQ and Chipotle Cream. The new Doritos TV advert features the Doritos ‘Baby Dragon’ character, because as with the new chips, you just don’t know when #HeatWillCome with a baby dragon!

For more information please visit or watch


Sweet success for Temple Street as Tesco stores across Ireland raise over €130,000 for the Great Irish Bake 

Over €130,000 was raised by Tesco stores across the country last weekend in support of Temple Street’s Great Irish Bake. Across all 148 stores, Tesco colleagues and customers baked, bought, ate and sold an abundance of culinary creations to help raise some much-needed dough for the children’s hospital. This will support the cost of constructing a new state-of-the-art Ultrasound System and the purchase of new equipment for the Ear, Nose and Throat Department. Tesco Ireland has been working with Temple Street as its charity partner since October 2014 and to date has fundraised over €2.5m for the hospital.

Coeliac Awareness Week to run from 8 – 15 May

Pictured are the ‘Faces of Coeliac Disease’ for Coeliac Awareness Week 2017, (L-R) Aoife O’Neill, twins Allyson and Hannah Scriven, Billy McCann, and Aidan Keane. Photo: Marc O’Sullivan.

Pictured are the ‘Faces of Coeliac Disease’ for Coeliac Awareness Week 2017, (L-R) Aoife O’Neill, twins Allyson and Hannah Scriven, Billy McCann, and Aidan Keane (Photo: Marc O’Sullivan)

The annual Coeliac Awareness Week, organised by the Coeliac Society of Ireland in partnership with SuperValu – will take place this year from 8 – 15 May. The theme of this year’s Week is ‘Faces of Coeliac Disease’. Throughout the week, the Coeliac Society will be highlighting the fact that coeliac disease can occur at any stage in life, and is a life-long condition. Nationwide activities include a series of in-store events at SuperValu stores around Ireland, including dietetic talks, advice from the Coeliac Society of Ireland and gluten-free food samplings.

A new initiative is also launching, calling on supermarkets to commit to stocking eight gluten free staples in-store, similar to what SuperValu has been doing over the past three years. SuperValu is the first to sign up to the initiative, and the Coeliac Society of Ireland will be calling on other supermarkets nationwide to join them.

For further details of Coeliac Awareness Week 2017, visit:

Repak research reveals just over half of Irish residents planning to be a good egg this Easter 

New research* from Repak has revealed that Irish residents are set to enjoy a chocolate-filled Easter, with 25% planning to buy eight eggs or more. The findings from the latest Repak survey have revealed the detail around Ireland’s Easter recycling habits. Over half of Irish residents (52%) are planning to be a good egg and recycle all Easter egg packaging. 41% plan to make a big trip to the recycling centre during or after the Easter holidays and 61% think people who put incorrect material in the recycling bin should be financially penalised for contamination.

Commenting on the survey results, marketing and communications manager of Repak, Laura Sherry said: “There is a significant influx of waste packaging over Easter and we’re asking the nation to recycle Easter egg packaging during the festivities.” While Ireland is progressing in terms of best recycling practices, Sherry added, “we still have a long way to go when it comes to educating ourselves on what can, and indeed can’t, be recycled.’’

For more information on Repak, see RepakRecycling on Facebook, and @RepakRecycling on Twitter and Instagram, or #RepakYourEaster

*(refers to a survey conducted of 471 people by Repak in April 2017).



Share this post:

Read More:

Back to Top ↑

Shelflife Magazine