C-Store Wine of the Year 2018
Throughout our many store profile interviews conducted across the country, retailers continually tell us the off-licence department is one of the strongest categories within their stores. With limited space compared to specialist off-licences however, reliable sales generators within the convenience sector must combine both quality and value in one
22 January 2019 | 0
And the nominees are…
Marques de Riscal
Castillero del Diablo
AWARD SPONSORED BY BARRY GROUP
Santa Rita was the deserving winner of the title of C-Store Wine of the Year 2018. Established in 1880, Santa Rita is one of Chile’s oldest and most respected wineries. It’s also the most popular wine brand in Ireland, with Santa Rita 120 Sauvignon Blanc and 120 Cabernet Sauvignon the best-selling white and red wines respectively
Whilst the business is steeped in tradition, Santa Rita is a contemporary, modern producer, having invested continually to ensure that it produces the best quality wines in the most sustainable way possible. The brand’s vineyards are all ‘Certified Sustainable’ and it was awarded ‘Winery of the Year 2016’ with both accreditations being awarded by Wines of Chile. Santa Rita’s ‘WiSe Project’ in the Maipo Valley is a revolutionary approach to ‘growing wine’ by mapping and planting varietal-specific plots working through a code of best practices, parameters and principles, all with a US$20m investment plan.
A €1 million per annum investment in both direct and indirect marketing initiatives spans RTĖ prime time sponsorship slots including popular US drama Homeland along with Irish drama Acceptable Risk and a comprehensive outdoor, printed and digital advertising campaign. Experiential marketing has been implemented through sponsorship of a concert series at the Little Museum of Dublin and Gold award-winning show gardens at Ireland’s largest horticultural and family festival: Bord Bia’s Bloom in the Park.
A three-year partnership between Arsenal FC and Santa Rita wines was signed in 2016 as part of an international marketing campaign. This partnership forms one of the key components of the ’Living la Vida 120’ marketing campaign.