Best C-Store Marketing Campaign 2018

David Farragher and Lauren West receive the award for Best C-Store Marketing Campaign 2018 on behalf of Heineken 0.0%, presented by John Tully, regional manager, Mace
David Farragher and Lauren West receive the award for Best C-Store Marketing Campaign 2018 on behalf of Heineken 0.0%, presented by John Tully, regional manager, Mace

For any marketing campaign to be successful – particularly in an age when digital ‘distraction’ abounds – a brand must have a firm grasp of its target market's priorities in order to create advertising that resonates with their lifestyles and fulfils their needs

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Brand Central

22 January 2019 | 0

And the nominees are…

Tayto ‘Spice Bag’

Red Bull ‘Joe Canning’

National Lottery ‘More Winners More Millionaires’

Heineken 0.0% launch

Cadbury ‘Mum’s Birthday’

Carlsberg ‘The Danish Way’

Coca-Cola ‘Homeless Hydration’

Lucozade ‘Larazade’

McDonnells ‘Conor McKenna’

Denny ‘Seize The Denny’

AWARD SPONSORED BY MACE


Heineken 0.0% is a non-alcoholic lager with a world-class taste

Heineken 0.0% is a non-alcoholic lager with a world-class taste

The award for Best C-Store Marketing Campaign 2018 was scooped by Heineken 0.0%. Launched in March of last year by Heineken Ireland, this non-alcoholic lager with a world-class taste is brewed by beer lovers for beer lovers. The launch of Heineken 0.0% comes as a response to Irish consumers’ needs and demands, driven by the global and local cultural trend of living a balanced lifestyle. Heineken 0.0% gives Irish consumers more choice and variety for all occasions. It empowers those who can’t or don’t want to drink alcohol to be involved in every beer and non-beer moment without compromising on quality or taste. 

Supported with a fully integrated multi-media campaign including TV, radio, outdoor, digital and PR along with a full suite of below-the-line visibility, activation and disruptive sampling plan for over 300,000 mini cans, enabled the brand to deliver exceptional results and exceed all expectations.  Heineken 0.0% is the latest innovation and new family member, alongside Heineken and Heineken Light. Since launch in the market, Heineken 0.0% now occupies over half of the entire no alcohol category and has thus doubled the size of the entire category since before launch.



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