Best C-Store Marketing Campaign 2018
For any marketing campaign to be successful – particularly in an age when digital ‘distraction’ abounds – a brand must have a firm grasp of its target market's priorities in order to create advertising that resonates with their lifestyles and fulfils their needs
Print22 January 2019
And the nominees are…
Tayto ‘Spice Bag’
Red Bull ‘Joe Canning’
National Lottery ‘More Winners More Millionaires’
Heineken 0.0% launch
Cadbury ‘Mum’s Birthday’
Carlsberg ‘The Danish Way’
Coca-Cola ‘Homeless Hydration’
Lucozade ‘Larazade’
McDonnells ‘Conor McKenna’
Denny ‘Seize The Denny’
AWARD SPONSORED BY MACE
Heineken 0.0% is a non-alcoholic lager with a world-class taste
The award for Best C-Store Marketing Campaign 2018 was scooped by Heineken 0.0%. Launched in March of last year by Heineken Ireland, this non-alcoholic lager with a world-class taste is brewed by beer lovers for beer lovers. The launch of Heineken 0.0% comes as a response to Irish consumers’ needs and demands, driven by the global and local cultural trend of living a balanced lifestyle. Heineken 0.0% gives Irish consumers more choice and variety for all occasions. It empowers those who can’t or don’t want to drink alcohol to be involved in every beer and non-beer moment without compromising on quality or taste.
Supported with a fully integrated multi-media campaign including TV, radio, outdoor, digital and PR along with a full suite of below-the-line visibility, activation and disruptive sampling plan for over 300,000 mini cans, enabled the brand to deliver exceptional results and exceed all expectations. Heineken 0.0% is the latest innovation and new family member, alongside Heineken and Heineken Light. Since launch in the market, Heineken 0.0% now occupies over half of the entire no alcohol category and has thus doubled the size of the entire category since before launch.
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