Marketing bites
Ben & Jerry's introduces two new festive flavours - and other news for FMCG marketers - for the week 25/11/14 - 01/12/14
Print28 November 2014
Ben & Jerry’s embraces the chill
Ben & Jerry’s, the UK and Ireland’s number one luxury ice cream brand**, is introducing two festive flavours for the winter season – Minter Wonderland and Joy to the Swirled – available to retailers now. Minter Wonderland brings the much requested flavour of mint chocolate chip to fans, whilst Joy to the Swirled offers swirling caramel and chocolate fudge in Fairtrade vanilla ice cream, the most popular ice cream flavour in the UK and Ireland***. Both have an RRP* of €5.35 for 500ml tubs.
*(All prices quoted are recommended retail prices. Retailers are free at all times to set their own retail prices)
**(Source: Nielsen Data September 2014, value sales)
***(Source: Kantar worldpanel: Usage data 12 months 2012)
Oakland International and High Pressure Tolling join forces
Warehousing and distribution expert, Oakland International, has joined forces with HPP Tolling, Ireland’s first high pressure processing (HPP) specialist, to provide manufacturers and producers with a complete food product pasteurisation, packaging, storage and distribution service designed specifically with end retailers in mind. HPP Tolling’s high-pressure processing offers food producers flexibility to extend product shelf-life by eliminating the need to freeze.
The 10thAnnual Coca-Cola Designated Driver Campaign is launched
Coca-Cola Hellenic Ireland has announced details of the tenth annual Designated Driver campaign. The company has invested €6m in the award-winning campaign over the past decade to help promote road safety during the Christmas period. By working closely with the licensed trade, the company offers the designated driver in a group the opportunity to avail of free bottled water, juice and soft drinks.
For a full list of participating ROI outlets and details on how to avail of the scheme, visit www.designateddriver.ie. The offer will be available until 31 December 2014.
Buy a burrito and make a wish!
On Friday 5 December, Boojum is supporting Make-A-WishIreland by donating all food sales directly to the charity. On this day, buying a meal at the Mexican restaurant on Kevin Street Lower or Millennium Walkway will ensure you help make a child’s wish come true this Christmas! Make-A-Wish makes wishes come true for children with life-threatening illnesses. Money from all food items purchased between 11.30am and 9pm will be directly donated.
Kilmeaden launches packaging redesign
Kilmeaden, the number one branded block in Ireland is launching fresh new look packaging across the entire range. The new evolved design with better shelf stand-out focuses on the grader who plays an integral role in the production of Kilmeaden cheese. In addition to the redesign, the Kilmeaden Grated range will undergo a pack format change to a reclosable bag. The redesign will be supported by a fully integrated marketing campaign comprising of TV, in-store sampling activation and a digital support programme to year end and in to 2015.
PostPoint excels with Christmas offering
PostPoint believes Christmas is the perfect time to choose the company as your preferred electronic services supplier. Retailers who join PostPoint this month can offer their customers festive favourites such as One4all Gift Cards and the Christmas Stamp Booklet. The One4all Gift Card is Ireland’s leading multi-store gift card. The products can be ordered through the PostPoint helpdesk on 1890 20 42 20, and will be delivered free of charge.
Coca-Cola to launch new milk in US
Coca-Cola is set to launch its own brand of premium milk – which will cost twice as much as regular milk, the Irish Examiner reports. Fairlife will go on sale in the US this December. Coca-Cola promises that it will be more nutritious than regular milk with 50% more protein and calcium and 30% less sugar than regular milk, with no lactose. There are no plans as yet to launch Fairlife outside the US.
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