Kerry Group and Dunnes in trademark row over Cheestrings

Chief executive officer at Kerry Group, Stan McCarthy pictured at the announcement of the group's interim results at Dublin’s Westin Hotel in August. Photo: Photocall Ireland

Kerry Group not impressed by Dunnes' own-brand 'Cheesy Strings'

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Kerry Group has issued High Court injunction proceedings against Dunnes Stores in a trademark row over its Cheestrings brand.

A bestseller in the UK and Ireland, Cheestrings uses the popular mascot of Mr Strings in its TV ads, with his well-known spiky ‘Cheestring’ yellow hair. The €10 billion food company has registered particular trademarks for its brand.

Dunnes meanwhile has begun selling an own-brand product called ‘Cheesy Strings’. According to an Irish Times report, this is made in Slovakia where strings of cheese are a popular treat known as korbaciky.

It is understood the case could potentially be tried in court next week.

Of course, this is not the first time that Dunnes Stores has been involved in a trademark dispute. Its disagreement with Karen Millen over fashion designs ended up in the Supreme Court this summer.

The legal tete-a-tete between Karen Millen and Dunnes Stores over so-called ‘copycat’ designs finally ended on Monday, 21 July, when the Supreme Court dismissed Dunnes’ appeal. The court ruled that Dunnes would subsequently have to pay for both the dismissal order and costs order brought against it.

Given that Dunnes Stores is one of Kerry Group’s major Irish customers, it will certainly be interesting to see how this latest battle pans out.

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