Weighing up the advantages
Post-Christmas, consumers will be keen to kickstart 2020 on a healthy footing. Read on to find out how to use your shelf space to best serve customers keen to stick to their new healthy lifestyle and fitness regime
18 December 2019 | 0
A new-year detox follows the Christmas party as sure as night follows day. According to the Nielsen Global Health and Wellness Survey 2014, one in ten adults in Ireland are on a slimming plan*, and are always on the lookout for products and services that can help on their weight loss journey.
As outlined in Bord Bia’s consumer lifestyle trends for 2019, health and wellbeing will continue to be a key trend shaping consumers’ lives and the food and drink industry. According to Amy Bond, assistant librarian and information specialist at Bord Bia: “Consumers want to eat, drink and live to optimise their body’s systems, to feel better than well today and tomorrow (‘Bord Bia Consumer Lifestyle Trends’, 2019). However, how consumers believe this is achieved will continue to evolve, so it is important that food producers are not complacent in their understanding of this trend.”
Significantly, Bord Bia also points out that the 59 sectors which make up the health and wellness category in Ireland have value sales of €2.8bn and there has been a 5% growth in the overall category. (Source: Nielsen Scantrack & Dunnes & Discounters| Moving Annual Total (MAT) to 21 April 2019)
*(Source: Nielsen Global Health & Wellness Survey 2014)
Ireland’s number one water, Ballygowan, has teamed up with the GAA & GPA to develop a fitness drink for active lives called Ballygowan Activ+, which is now the official fitness partner of the GAA/GPA.
Delivering on Britvic’s ‘A Healthier Everyday’ strategy to help consumers make healthier choices and lead healthier lives, Ballygowan Activ+ was developed by Britvic in consultation with the GAA/ GPA based on the refreshment needs of both elite sports people and today’s everyday health-conscious consumer. The added vitamins, minerals and electrolytes in Ballygowan Activ+ help to refresh and replenish our bodies so we can maintain an active lifestyle every day.
Ballygowan Activ+ has zero sugar and only 25 calories per 500ml bottle with two tempting fruit flavours to choose from; Orange or Apple & Raspberry. It is available nationwide at an RRP of €1.75/£1.35. Overall, Ballygowan Activ+ is the perfect fitness drink, suitable for everyone, no matter what their activity level is – from leading GAA players to a group of friends playing a five-a-side or to refresh after a brisk walk or run.
Fused will launch its range of premium Chinese stir fry sauces this month with key USPs including no refined sugar, no MSG and no nasties. “Customers are reading the back of labels and looking for products with clean ingredients,” says founder Fiona Uyema, who points out that “Fused’s new range of Chinese sauces have been developed using only quality ingredients.”
The company has chosen three of some of the most popular dishes for its range: Chow Mein, Black Bean and Chinese Curry. Fused sauces are also highly versatile, providing options to stir fry and marinate any type of dish, either vegetarian, fish or meat.
Fused estimates that 50% of shoppers have turned away from the Asian category as the current range doesn’t appeal to the health-conscious consumer. The premiumisation of other categories such as Italian and confectionery have shown great benefits from focusing on a premium range.
Robust support for Fused is planned for 2020. Fiona Uyema will continue to engage consumers through her TV appearances as well as providing engaging content on social media and food education on nationwide newspapers and magazines.
“Tokyo Olympics in 2020 will give a further push for Japanese and Asian food,” says Uyema. “We expect new consumers to try it at home.” Find out more on www.fusedbyfionauyema.com.
It might seem counterintuitive for traditional butchers to launch a vegetarian range, but that’s exactly what Kelly’s Butchers from Newport, Co. Mayo has done. Vegetarian Sausages, Sausage Meat and QuarterPounder Burgers have joined the established Kelly’s Vegetarian Pudding on the shelves. Kelly’s Vegetarian Sausage Meat is proving a real attraction, especially in the run-up to Christmas.
“We are amazed at the response to the vegetarian range, especially the Kelly’s Vegetarian Sausage Meat; it’s just flying off the shelves,” said Seán Kelly of Kelly’s Butchers, “People tell us they love the taste and the versatility – they make so many things with it from sausage rolls to scotch eggs.”
Kelly’s Vegetarian Pudding comes in a 280g chubb, the sausages are packed in sixes (227g), the quarter pounders in sixes and the sausage meat in 454g bags.
Using a soya base and a special blend of spices including ‘superfood’ turmeric, the master butchers have managed to create a remarkably meat-like taste. The sausage casings are vegetarian cellulose. Kelly’s Vegetarian Pudding is a big hit with Slimming World enthusiasts as it is very low in ‘syns’. A 70g serving (a quarter pack) has just 1.5 syns which makes it an ideal option for anyone trying to lose weight.
All Kelly’s products are made in Newport in the company’s own manufacturing unit and nothing is outsourced.
Dunnes Stores is now stocking Kelly’s Vegetarian Pudding, Sausages and Sausage Meat in 22 stores around the country. Kelly’s Vegetarian Pudding is also available in all SuperValu shops. Orders for all Kelly’s products including Christmas Hampers can also be placed through the website, www.kellysbutchers.com.
Kelly’s Butchers is a family business based in Newport, Co. Mayo since 1930. It is a full service traditional butchery with its own EU licenced abattoir. In a time where many small town shops are suffering, Kelly’s Butchers bucks the trend in every way.
At Unislim, the company’s ethos celebrates eating delicious, nutritious food which comes from a reliable source which is why it has selected the best potatoes and finest ingredients for its Gorge Us range. There are currently three successful products within the range; Unislim Gorge Us Rustic Cut Chips, Sweet Potato Fries, and Organic Skinny Fries (the first frozen organic chip on the Irish market). The brand sums up its appeal by stating: “Where healthy meets delicious, our Gorge Us family offer a wholesome and tasty option for slimmers and health-conscious foodies.”
Created by Unislim’s top food experts, the Gorge Us range is gluten-free, vegan-friendly, low in saturated fat, contains no artificial colours, preservatives or flavourings and is approved by Ireland’s top dieticians.
The range is currently stocked in Tesco, Dunnes Stores, SuperValu, BWG stores, Iceland, Mortons and other stores nationwide.
Unislim is Ireland’s leading slimming and healthy lifestyle club since 1972. Unislim offers members a personalised and effective weight loss plan, which encourages them to make healthier food choices. With a network of supportive weekly classes all over Ireland, there’s a class nearby in all areas: visit www.unislim.com for more information.
Kick-start the year
Following the indulgence of Christmas, come January, health and wellness become top priority and consumers will be looking to brands to help them kickstart their year on a healthier note.
With Avonmore Slimline milk, consumers can enjoy all the goodness of milk without the fat. This refreshing fat free milk is enriched with iron and vitamin C, to help reduce tiredness and fatigue, whilst also fortified with vitamin D and folic acid; essential nutrients to help you feel your best.
To help get on track with shoppers’ health and wellness goals, Avonmore Slimline milk is launching an on-pack promotion in January giving consumers the chance to win one of ten luxury wellness weekends at the five star Aghadoe Heights Hotel in Co. Kerry. Recharge mind and body with this amazing two night break for two people, including an invigorating spa treatment, access to the Thermal Suite and dinner on one evening.
The on-pack promotion will be supported with a national campaign consisting of outdoor and shopper advertising, radio, print, digital and social media.
The post-Christmas detox and New Year resolutions all help to bring new consumers to the sweetener category, seeking help in weight management and of course reducing their sugar intake to recommended levels. Retailers can help them to reduce sugar, reduce calorie intake and to lead healthier lifestyles by stocking the right sweetener choice.
For quality and trusted sweeteners, the Swiss company Hermes Sweeteners, offers the traditional sweeteners that we know and love like Hermesetas Mini Sweeteners – Ireland’s number one volume tablet sweetener.
For cooking, baking, sprinkling on cereals or into hot drinks, there’s Hermesetas Granulated. Enjoy great tasting sweetness with the Hermesetas brand that remains the best value premium sweetener in Ireland. It is so easy to replace sugar with the great sweet taste of Hermesetas in 300, 600 or 1,200 tablets pack sizes, or the 90g jar. Visit Hermesetas.com for great tasting recipes, healthier lifestyle tips and lots more.
Hermes Sweeteners also provides the SteviaSweet brand of naturally sourced stevia sweeteners. In granulated form, SteviaSweet Crystal has a sugar-like crunchy texture and mouthfeel. It is perfect for those who want to bake or cook with it or add to fruit, yogurt, porridge, cereals or simply add it to a favourite hot beverage.
In taste tests, over 88% of consumers rated the taste good or excellent and 90% said they would buy it. SteviaSweet is also available in tablet form in a handy one-byone dispenser – convenient for out-of-home use as well as the kitchen.
SteviaSweet is the perfect alternative to sugar but with zero calories for a healthier lifestyle. The brand’s website www.mysteviasweet.com provides lifestyle hints and tips, low calorie recipes and more, it is a great help and support for your shoppers managing their sugar consumption or weight. Maximise your category growth with a range that provides choice from the Hermesetas and SteviaSweet brands.
Contact Allegro on 01-8580600 for further information and purchasing, or patrick@hermesetas. co.uk/+44 1628 407379.