Ireland’s favourite 100 grocery brands revealed

100 Master Brands at Home

Donna Ahern sat down with Emer Healy, business development director at Worldpanel by Numerator, to discuss the grocery brands that have earned a place in the hearts, homes and baskets of Irish consumers

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Read More: Avonmore Brennans Worldpanel by Numerator

Each year, Worldpanel by Numerator (formerly Kantar) looks at which FMCG brands are connecting most with shoppers in Ireland. For the past 13 years ShelfLife has exclusively published these findings to provide a detailed and insightful snapshot of Ireland’s most popular brands.

Worldpanel by Numerator uses a metric known as Consumer Reach Points (CRPs), which measures both the number of households purchasing a brand and the frequency of those purchases. The data is sourced from 5,000 demographically representative Irish households that record their take-home grocery shopping. By tracking these purchases, Worldpanel by Numerator provides a detailed and insightful snapshot of Ireland’s most popular brands.

The 2026 Brand Footprint report celebrates the brands that won a place in consumers’ hearts, homes and shopping baskets over the past year. Topping this year’s rankings are some familiar favourites, reaffirming their enduring appeal with shoppers.

This year’s Brennans leads the way, followed by Avonmore, Tayto, Cadbury’s Dairy Milk and Jacob’s, as the most chosen FMCG brands in Ireland, the data shows.

Worldpanel by Numerator’s 2026 Brand Footprint report’s ranking reveals that four of the top five brands carry Irish heritage.

Ireland’s branded FMCG market reached €1.8 billion in spend in 2025, up 10.2% year on year, and impacted by rising inflation.

As a result, shoppers are buying little and often to manage budgets, still turning to names they know, but the choice must survive more scrutiny than it used to.

Holding a position in the ranking and growing the quality of that position are two different things and the gap between them is widening for several of Ireland’s best-known brands.

This report is about far more than who claims the top spot. It offers a snapshot of what matters most to Irish consumers today. As inflation, global uncertainty and shifting consumer expectations continue to influence shopping habits, one thing is clear: brand growth can never be taken for granted. The brands that thrive are those that continue to evolve, stay closely attuned to their customers and consistently deliver on what shoppers value most.

Behind the rankings lies a broader story about overall brand performance and evolving consumer preferences.

To explore the findings in more depth, ShelfLife sat down with Emer Healy, business development director at Worldpanel by Numerator for a Q&A to discuss this year’s 100 Master Brands at Home findings, the trends shaping Irish consumer behaviour, and what it takes for brands to earn a place in shoppers’ baskets.

What this research IS:

• Data is sourced from 5,000 demographically representative Irish households recording their take home grocery

• Comprises over 200 FMCG categories which are recorded by Worldpanel by Numerator on a continuous basis including those in the beverages, food, health and beauty and home and care sectors

• The list is based on a measure of how many households purchased a brand at least once during the year (penetration), and the average number of times households bought the brand (frequency)

• These two numbers are multiplied to calculate each brand’s ‘Consumer Reach Points’ (CRP) score

• The report covers the period of 52 w/e October 2024 vs 52 w/e October 2025

• Worldpanel by Numerator contacted respondents on average at least twice a week

• Worldpanel by Numerator provided households with barcode scanners in order to scan the goods that they had purchased for at home consumption

What this research IS NOT:

• It is not based on sales or EPOS data, measuring either value or volume sales

• The data does not reflect food purchased and eaten out of the home

• Impulse pack products have been excluded from the dataset

• The following categories are not included in the Brand Footprint ranking: batteries, tobacco, nappies or alcoholic drinks

Q: How have the challenges related to cost of living and inflation been reflected in Worldpanel by Numerator’s 100 Master Brands at Home 2026 ranking?

A: The ranking shows a shopper who is still loyal to familiar brands, but who is asking more of them.

We can see that in the stability near the top of the table. Bread, dairy, crisps, chocolate and biscuits still hold powerful positions in Irish homes. Those are everyday products with clear roles. They are easy to understand and hard to fully remove from the basket.

But, to some extent, inflation changes how we read that strength. Branded products reached €1.8 billion in spend, up 10.2% year on year, though inflation did much of the lifting on that increase. So, the spend growth is useful, but it needs to be read with care and context in mind.

The most interesting movements, we think, are underneath the brand rankings. Some established brands are reaching slightly fewer households, while being bought more often by the households that remain. Avonmore is a good example. Its total FMCG penetration fell from 65.7% to 63.3%, but its CRPs rose 3.2%, frequency rose from 23.7 to 25.4, and spend increased 10%. That suggests a more selective basket. Fewer homes bought the brand, but those that did came back more often.

(Reminder: Consumer Reach Points, or CRPs, are a measure that combines how many households buy a brand with how often they buy it. In plain terms, it shows how often a brand is chosen.)

Beyond inflation, the Brand Footprint data shows that penetration remains the primary driver of brand growth, with 74% of growing brands increasing their shopper base. This suggests that winning new households is becoming more important than simply increasing purchase frequency among existing buyers. In a market where only 28 of the Top 50 brands achieved CRP growth, maintaining relevance and attracting new shoppers is increasingly critical.

So, the cost-of-living effect is not so much a simple story of shoppers abandoning brands as a story of greater scrutiny. The weekly shop has become a series of small tests: is it needed, is it trusted, will it be used, and does it still feel worth paying for?

Q: Irish shoppers remain highly thrifty, and we have seen an increase in shoppers visiting stores more frequently. By adopting a value-driven proposition, in-store promotions and special offers, how do brands benefit from this?

A: It’s first important to recognise that value helps brands stay in the conversation at the point where shoppers are making the hardest decisions.

When people shop little and often (to more closely manage their costs), they are reviewing the basket repeatedly. That creates risk for brands, because every trip becomes another chance to trade down, delay, switch or leave something behind. But it also creates opportunity. A well-timed promotion or clear value message can turn a brand from “maybe next time” into “yes, today”.

Importantly, shoppers are actively using loyalty programmes, vouchers and promotions to manage budgets and mitigate rising prices. More than seven in ten consumers report using loyalty cards, while two-thirds are buying on promotion more often to manage their household spend. Brands that combine strong in-store visibility with compelling value messaging are therefore better positioned to convert shopper intent into purchase.

The brands that benefit most are those that combine value with a clear role. Promotions can bring attention and encourage trial, but the product still must earn the next purchase. The strongest brands are using value to support trust, routine, and usefulness rather than relying solely on price.

That is why established names continue to matter in Ireland. Shoppers may be thrifty, but they are not only chasing the cheapest option. They are looking for products that feel safe, familiar and worth the spend. In-store offers and related promotions can help brands defend frequency, protect their place in the basket and give shoppers permission to keep buying the name they already know.

Q: Irish brands have traditionally performed well in the Master Brands at Home ranking. Has this trend continued over the past year?

A: Yes. Irish brands continue to perform strongly, particularly where they are tied to daily routines and trusted household roles. The top of the ranking still has a strong local character. Familiar Irish names remain close to bread, dairy, crisps and biscuits, which are categories that sit deep in everyday life. Even though we have a pressured market, heritage still has commercial value when it is attached to a product people use often.

The pattern also extends beyond the biggest names. Keelings climbed in Total FMCG, with CRPs up 16.4%, penetration reaching 50% and spend up 40.1%. Ballygowan also performed strongly. Kerrygold is another important example. In Ireland, its household penetration reached 29%, CRPs rose 19.1%, spend per household increased 20.9%, and the brand climbed 21 places in the FMCG ranking.

The wider Brand Footprint results reinforce this strength. Familiar names such as Brennans, Avonmore, Tayto, Dairy Milk, Jacob’s, Fitzgeralds, Gallaghers and Stafford’s all show how strongly trusted brands remain connected to everyday Irish consumption occasions.

The lesson is that “Irishness” is still useful, but it can’t do the whole job. The brands doing well are those that connect local trust to a current shopper’s need: routine, freshness, hydration, taste, provenance or premium quality.

Q: Monster Energy saw the biggest leap in this year’s rankings and jumped 35 places. What key factors do you believe drive this growth?

A: Monster Energy’s growth looks like a frequency story as much as a reach story.

In the Total FMCG ranking, Monster moved up 35 places. Its CRPs grew 32.7%, while frequency rose from 9.7 to 12.9 and spend increased 28.9%. Penetration was broadly stable.

That tells us the brand did not grow mainly by recruiting large numbers of new households. It grew because existing buyers bought it more often.

That fits the broader drinks story in Ireland and was one of the most dynamic areas of the rankings. Shoppers are making more room for drinks that do a specific job. A drink can hydrate, lift energy, add flavour, act as a small treat or help get someone through the day. Monster sits very clearly in that energy and identity space. It gives shoppers a reason to buy that is easy to understand.

In a market where many choices are being scrutinized, that clarity is key. Monster is not trying to be everything. It has a defined role, and its existing buyers appear to be using it more often.

Q: Two other drinks brands, Ballygowan and Innocent, also performed notably well and jumped by 24 spots each. What factors contributed to the brands’ strong momentum this year?

A: Ballygowan and Innocent both benefited from the widening role of drinks, but in different ways.

Ballygowan’s momentum is clearly tied to hydration, familiarity and local relevance. It rose 24 places in Total FMCG, with CRPs up 25.2%. Penetration rose from 25% to 29.1%, while spend increased 35.8%. That is a strong mix: more homes buying the brand, and more value coming through the relationship.

The brand also benefits from a local face in a crowded drinks fixture. Its long-running Irish rugby and Dublin Gaelic football partnerships give hydration a familiar context. It feels functional and local at the same time.

Innocent’s story is slightly different. It also rose 24 places in Total FMCG, with CRPs up 22.7% and spend up 32.6%. Penetration rose from 23.9% to 25%, while frequency increased from 7.4 to 8.6. That points to a brand gaining both reach and repeat.

Together, Ballygowan and Innocent show that Irish shoppers are still making room for drinks that feel useful, clean and easy to justify. One speaks about hydration. The other speaks to fruit-led refreshment. Both fit a basket where shoppers still want better choices, provided the benefit is clear.

Q: Looking across the rankings, in what way do you think new product development (NPD) played a part in why the brands that performed best stood out this year?

A: Here at Worldpanel by Numerator we can help you understand shopper reaction to your innovation before and during so essential tactical and strategic changes can be made. It’s crucial to plan and track your launch to identify challenges and course-correct at the earliest possible stage.

NPD seems to have mattered most when it gave shoppers a new reason to buy a familiar brand. That is an important distinction. Why? Because in a more careful market, novelty for its own sake is harder to justify. Shoppers are watching the basket. A new product must solve something, make a familiar brand useful in a new moment, or make a trusted brand easier to choose.

Avonmore is a good example. It remains rooted in a very familiar dairy role, but it has also given shoppers newer reasons to notice it with other drinks, including Vitamins & More, protein water and the return of high-protein soup. That links NPD to health and wellness, especially protein, without losing the brand’s everyday dairy connection.

Kerrygold also shows how range can create new occasions. Its growth points to the importance of making a premium brand easier to use more often. In Ireland, the brand has strong heritage, but the growth suggests shoppers are giving it repeat choice and higher spend because it still feels useful in real meals.

Across the ranking, the stronger NPD stories are practical. They make a brand easier to fit into the day: hydration, protein, fruit, premium dairy, health cues, better taste or a clearer occasion. The product has to feel like it belongs in the basket before the shopper worries about whether it is new.

Q: Do you believe Irish shoppers actively seek out products from brands that prioritise compliance with sustainability standards, and do these brands stand out more than others as a result?

A: Sustainability matters, but the ranking does not show that sustainability compliance on its own is what makes brands stand out. What we can say is that trust, provenance and confidence in the product matter a great deal. Irish shoppers continue to reward brands that feel familiar, responsible and close to home. That can include sustainability, but it is more typically part of a wider value equation rather than a 100% separate purchase trigger.

Keelings is a good example of how this works. Its performance appears to sit where trust meets visibility, local affinity and supply chain confidence. Kerrygold is another. Its cues around Irish dairy, grass-fed provenance, farming tradition, simple ingredients and taste are central to how shoppers understand the brand.

For many shoppers, sustainability is likely to be part of the trust story. But in a cost-conscious market, it has to connect to something concrete: quality, provenance, freshness, farming standards, reduced waste, local supply or reassurance about what is in the product.

Brands stand out when sustainability supports the reason to buy. They stand out less when it feels detached from the product itself.

Q: Which categories or emerging trends in this year’s rankings stood out to you between October 2024 and 2025 compared to previous years?

A: At least three things stood out.

The first is the continued strength of familiar household brands. As we’ve noted, things like bread, dairy, and crisps, among others, remain central to Irish shopping. Even under pressure, the basket still leaves room for comfort, routine and small treats.

The second is the growth of freshness. Keelings rose strongly, with CRPs significantly up, as were penetration and expenditure. Fyffes also grew, with CRPs up 16.4%, frequency rising from 7.4 to 8.6 and spending increasing 19.4%. That shows shoppers are still making room for fresh, simple products when the brand carries trust.

The third is the movement in drinks. Ballygowan, Innocent, Monster, 7-UP and Deep River Rock all point to a wider role for beverages. Drinks are doing more jobs in the day: hydration, energy, flavour, refreshment and small treat moments. Deep River Rock is particularly striking from a smaller base, with CRPs up 64.2%, frequency rising from 3.7 to 5.8 and spending up 81.8%.

The wider pattern is that shoppers are being careful, but they are not closed off to growth. Brands that do well give people a clear reason to buy: a trusted staple, a fresher choice, a hydration cue, an energy lift, a premium dairy moment, or a product that still feels worth the place it takes in the basket.

1. Brennans

2. Avonmore

Avonmore retains the position of Ireland’s leading dairy brand, with its products enjoyed daily in homes across the country. Avonmore’s expertise in dairy extends across milk, cream, soup and butter, with products including Avonmore Super Milk, Avonmore Protein Milk & Protein Coffee, Mooju, Avonmore Cream and Avonmore Soup. The brand’s continued success is built on sustained investment, strong partnerships with customers, and an unwavering focus on delivering consistently high-quality, great-tasting products to consumers.

Q&A with Michelle Daly Lennon, head of Category Marketing and Innovation, Tirlán

Michelle Daly Lennon, head of Category Marketing and Innovation, Tirlán

Q: Avonmore has featured in the Worldpanel by Numerator 100 Master Brands at Home 2026 ranking once again. What do you believe has driven the brand’s enduring success with Irish consumers?

A: Avonmore has been part of Irish households for more than 50 years, and we believe our enduring success comes down to a simple combination of trust, quality and innovation. Irish consumers know that when they choose Avonmore, they are choosing products made from high-quality milk supplied by our family farms across Ireland.

We have also worked hard to stay relevant to changing consumer needs. Whether that is through fortified milks, protein products, cream, butter or soups, we continue to evolve our portfolio while remaining true to our founding principles of freshness and quality. Ultimately, consumers reward brands that consistently deliver, and we are privileged that Avonmore continues to earn a place in homes across the country.

Q: Avonmore has once again secured the number two position in this year’s 100 Master Brands at Home ranking. What factors have contributed to the brand maintaining such a strong position?

A: Maintaining a top two position in Ireland is a fantastic achievement and reflects the strength of the Avonmore brand across multiple categories. Our success is built on a deep understanding of consumer needs, a commitment to high-quality products and a continuous focus on innovation.

Consumers today are looking for products that deliver on nutrition, functionality, convenience and taste. From our fresh milk range to value-added offerings such as Avonmore Super Milk, Protein Milk and Protein Coffee, we continue to offer products that fit modern lifestyles while retaining the quality and freshness consumers expect from Avonmore.

Q: Can you tell us more about Avonmore’s brand credentials and what sets it apart in the marketplace?

A: Avonmore is Ireland’s number one dairy brand and one of the country’s most trusted food brands. What sets us apart is our unique connection from farm to consumer. As part of Tirlán, the 100% farmer-owned Co-op, owned by Irish farm families who are passionate about producing high-quality milk and dairy products.

Our expertise extends beyond fresh milk into cream, butter, soups and functional nutrition products. We combine the natural goodness of Irish dairy with consumer-led innovation, allowing us to create products that deliver both excellent taste and meaningful nutritional benefits. This combination of trusted provenance, quality and innovation continues to differentiate Avonmore in the marketplace.

Q: Avonmore is constantly innovating, already this year the brand has launched Mint Mooju, Salted Caramel Protein Iced Coffee and High Protein Shredded Chicken soup. Can we expect to see any new product developments or flavour innovations from the brand in the year ahead?

A: Innovation remains a key growth driver for Avonmore, so consumers can certainly expect to see exciting developments in the year ahead.

Within our Mooju portfolio, we continue to explore new flavour opportunities that will appeal to younger consumers and help bring excitement to the category. We also have a very successful Avonmore protein range, and we see significant opportunities to continue evolving that portfolio as consumer demand for convenient, high protein nutrition continues to grow.

Looking further ahead, one of the most impactful trends shaping the food industry is the emergence of GLP-1 medications and the changing nutritional needs of consumers. We believe this trend presents significant opportunities for fresh, nutrient rich categories such as dairy, where Avonmore already has a strong presence and trusted credentials. As always, our focus will be on developing products that combine nutrition, taste and convenience in ways that meet the evolving needs of Irish consumers.

3. Tayto

Tayto, Ireland’s ‘number one crisps and snacks brand’, continues to rank at number three* in this year’s Worldpanel by Numerator 100 Master Brands at Home 2026, maintaining its leadership of the category through a strong focus on innovation, impactful campaigns and standout taste credentials.

As market leader, Tayto continues to invest in its brands with consistent, high-impact marketing that keeps them front of mind with shoppers. By supporting its much-loved core range alongside exciting new product development, the brand ensures relevance across key consumer occasions while driving both penetration and frequency.

Tayto Crunchy is the latest addition to the Tayto portfolio, a new range designed to maximise the sharing occasion. Featuring bold variants such as Big Cheese and Hot & Spicy, the range delivers a distinctive texture and flavour experience, giving shoppers a compelling reason to trade up. Supported by a fully integrated ATL and BTL campaign across OOH, audio, social and PR, Tayto Crunchy has driven strong awareness and consumer engagement since launch.

Building on a strong track record of limited edition success, this year’s release continues to turn heads and drive excitement in store. Tayto Candy Floss stands out as one of the most talked-about launches, bringing a bold sweet-and-savoury twist designed to spark curiosity, encourage trial and user generated content across social media. The launch has been supported by a full PR and influencer rollout, helping to further amplify reach and engagement.

Renowned for its big, bold flavours, Tayto Hunky Dorys has expanded its portfolio with the launch of its new Street Food range. Featuring globally inspired variants such as Thai Beef and Chilli Cheese Fries flavours, the range introduces a fresh dimension to the category. This innovation is backed by a nationwide campaign spanning VOD, digital, social and OOH, alongside PR and experiential activations designed to drive awareness and trial.

Through a combination of category leading innovation, compelling brand engagement and trend-driven product development, Tayto continues to fuel growth in the crisps and snacks segment, reinforcing its position as one of Ireland’s top three brands in Worldpanel by Numerator 100 Master Brands at Home 2026.

*(Copyright © 2026. 100 Master Brands at Home Worldpanel by Numerator 2026.)

Q&A with Carol McCaghy, marketing & innovation manager, Tayto

Carol McCaghy, marketing & innovation manager, Tayto

Q: Tayto has featured in the Worldpanel by Numerator (formerly Kantar) 100 Master Brands at Home 2026 ranking every year since its launch in 2013. What do you believe has driven the brand’s enduring success with Irish consumers?

A: Tayto’s success is rooted in a clear and consistent brand strategy that keeps the brand closely connected to Irish consumers. Through longstanding and distinctive brand messaging, a commitment to innovation, and engaging consumer-focused campaigns, Tayto has remained both relevant and culturally significant since the ranking launched in 2013.

Q: Tayto has once again secured the number three position in this year’s Worldpanel by Numerator 100 Master Brands at Home 2026 ranking. What factors have contributed to the brand maintaining such a strong position?

A: Tayto’s continued performance reflects its focus on maintaining both strong visibility and strong connections with consumers. Working closely with our retail partners ensures the brand remains highly visible and accessible at the point of purchase, reinforcing its presence across the market. At the same time, we continue to invest in engaging consumers through relevant and innovative content. Our highly active Mr Tayto TikTok channel, one of our strongest brand platforms, demonstrates the brand’s ability to connect with audiences across multiple generations and maintain high levels of engagement.

Q: Can you tell us more about Tayto’s brand credentials and what sets it apart in the marketplace?

A: Tayto’s strength in the marketplace is built on a combination of continuous product improvement, strong brand heritage, and a deep understanding of Irish consumers. In recent years, we have enhanced our product credentials by removing artificial colours, artificial flavours, and MSG from our ranges, ensuring our products meet evolving consumer expectations while maintaining the great taste Tayto is known for.

What truly sets Tayto apart, however, is its authenticity as a homegrown Irish brand. Our innovation pipeline, marketing campaigns, and communications are all developed with Irish consumers at their heart, allowing us to remain culturally relevant and closely connected to the communities we serve. This consumer-centric approach has helped strengthen brand affinity and loyalty, contributing to Tayto being recognised as Ireland’s most emotionally connected brand in 2025.

Q: Tayto has consistently ranked among the top 10 brands in the 100 Master Brands at Home Worldpanel by Numerator. How has the brand continued this strong performance over the past year?

A: Tayto’s strong performance is driven by a culture of continuous improvement and a commitment to staying close to evolving consumer needs. Each year, we carefully review our performance, assess market trends, and identify the initiatives that are delivering results, while also looking for new opportunities to strengthen the brand.

Over the past year, innovation has been a key focus. The launch of Tayto Crunchy represents an exciting addition to our portfolio and is poised to be one of the standout new product developments in the crisps and snacks category this year. By balancing innovation with the strong brand equity and consumer trust that Tayto has built over generations, we have continued to drive relevance, engagement, and growth in a highly competitive marketplace.

Q: The recent limited-edition Tayto Candy Floss flavour generated plenty of interest among consumers. Can we expect to see any new product developments or flavour innovations from the brand in the year ahead?

A: The response to our limited-edition Tayto Candy Floss flavour has been fantastic, generating significant excitement among both consumers and retailers. The level of engagement and user-generated content across social media highlights the appetite for bold, unexpected flavour innovations that create a real talking point and bring some fun to the category.

Innovation remains a key focus for Tayto, and we are continually exploring new ways to surprise and delight consumers. Earlier this year, we successfully launched Tayto Crunchy, an exciting addition to our portfolio that has already received a very positive response. Looking ahead, we have more exciting launches planned, including an expansion of Snax, our number one snacks sub-brand, as well as a new flavour addition to our growing Tayto Lentil Chips range. By combining consumer insights with a willingness to innovate, we aim to keep the Tayto portfolio fresh, relevant, and engaging for shoppers across Ireland.

4. Cadbury’s Dairy Milk

5. Jacob’s

The original and best since 1851

Jacob’s marks a milestone this year that few brands ever reach: 175 years as Ireland’s number one biscuit, and a well-earned number five spot in Worldpanel by Numerator’s 100 Master Brands at Home 2026. The story began in Waterford in 1851 with brothers William and Robert Jacob and are woven deeply into Irish life.

Jacob’s celebrated this 175th milestone in May. At the heart was a limited-edition keepsake Jacob’s Cream Cracker 175th anniversary tin. The online leg of this campaign had people all over Ireland rushing to the website to ‘Pass it on’ sending their favourite Jacob’s goodies to their loved ones. National Biscuit Day, on 29 May, brought the celebration off shelf too, with surprise and delight drops to multiple locations nationwide.

It also unveiled a new creative campaign ‘Jacob’s Bakes it Better’ across OOH media nationwide which showcased a refreshed logo and brand identity that will roll out across the brand in the months ahead. This visual refresh designed to carry the brand’s heritage into its next chapter, loud and proud, across the country.

The core range remains as strong as ever, with the original and best Jacob’s Cream Crackers to the unique and iconic Mallows range – Kimberley, Mikado and Coconut Cream. The iconic purple tins continue to be ‘at the heart of every Irish Christmas’, alongside newer innovations in the range including Crunchers, the calorie efficient Crispy Breaks and Mediterraneo crackers.

What sets Jacob’s apart in a category crowded with long-standing names is the rare combination of heritage that genuinely surprises and a calendar that never slows down. With a new look on the way, exciting innovations and Christmas activity already in motion, Jacob’s heads into its next 175 years the same way it built the first: by staying part of the everyday.

6. Cadbury

7. Coca-Cola

Coca-Cola Original Taste 500ml Supercan format

Coca-Cola Zero Sugar 500ml Supercan format

Coca-Cola is proud to remain one of the world’s most iconic brands and the leading beverage brand in Worldpanel by Numerator 100 Master Brands at Home 2026 ranking. Coca-Cola has continued to evolve through innovation and impactful marketing activations, ensuring it remains relevant to consumers and at the heart of the communities it serves across the island of Ireland.

This year has seen the introduction of the new 500ml Supercan format in the Republic of Ireland, now available in both Coca-Cola Original Taste and Coca-Cola Zero Sugar. Designed to strengthen Coca-Cola’s on-the-go portfolio, the distinctive format responds to growing shopper demand for larger, premium looking packs that suit modern lifestyles. Inspired by Gen Z culture with music at its core, the Supercan launch is helping Coca-Cola deepen its connection with a key consumer audience.

To celebrate football’s biggest tournament, this summer Coca-Cola has brought fans a range of exciting limited-edition products, including Country Cans and an exclusive partnership with Panini. Shoppers can collect official FIFA World Cup™ stickers on specially marked Coca-Cola bottles, creating even more opportunities to engage with the brand and celebrate the excitement of the tournament.

From innovative new pack formats to globally recognised partnerships and culturally relevant campaigns, Coca-Cola continues to strengthen its connection with consumers across the island of Ireland, making it a brand well-positioned for continued growth.

8. Heinz

Heinz Tomato Ketchup

For more than 150 years, Heinz Tomato Ketchup has earned its place at the table – an icon that shows up wherever good food is shared, from everyday dinners to summer BBQ moments. This year that enduring relevance is reflected in the numbers: Heinz has climbed to number eight in the Worldpanel by Numerator 100 Brands at Home 2026 ranking, a strong showing that underlines just how embedded the brand is in Irish kitchens and cupboards – spanning across core categories including condiments and sauces, meals, infant nutrition and pasta sauces.

That momentum is built on quality from the ground up. Heinz Tomato Masters a dedicated team focused on maintaining the standards that help make every bottle taste just like Heinz – a commitment that underpins the brand’s reputation for reliability.

In Ireland, that trust translates directly into the shopping basket.

As Heinz builds on this achievement, the brand stays true to what has always set it apart: bringing people together and creating memorable moments around food, wherever it’s shared.

Supporting the families and communities it serves, Heinz continues to deliver on its promise: great taste, made with care in the bottle people recognise instantly.

9. Denny

10. Knorr

Knorr is ‘thrilled’ to have retained its place as one of Ireland’s top 10 brands in this year’s Worldpanel by Numerator 100 Brands at Home 2026, underlining its enduring role in Irish kitchens and strong consumer connection.

Building on its heritage as a trusted cooking partner—holding the number one position across stocks, meal makers and ambient soup—Knorr is accelerating a bold transformation, reminding consumers about its role as the ultimate flavour hack for modern Irish households. By helping consumers effortlessly transform everyday meals, Knorr is ensuring it stays relevant with the next generation of Irish families seeking convenient, flavour-packed midweek solutions.

Supported by integrated, social-first campaigns and impactful in-store execution, Knorr will be bringing flavour front and centre through simple, real and delicious cooking moments.

With continued investment in innovation and consumer-led growth, Knorr is well placed to build on this momentum and further strengthen its position among Ireland’s leading brands.

11. Fitzgerald’s Family Bakery

Fitzgerald’s Family Bakery Multiseed & Cereal Bagels

Fitzgerald’s Family Bakery Hi-Fibre Wholemeal Bagels

Fitzgeralds Family Bakery 6 Plain Better For You Wraps

One of the Ireland’s fastest growing bakery brands, Fitzgeralds Family Bakery has been passed down through four generations of passionate bakers and combines traditional methods with modern thinking to create the next generation of great tasting breads, with a particular emphasis on quality and innovation.

Inspired by their next generation of little tasters, they are on a mission to craft a new range of delicious breads using the most wholesome and natural ingredients possible. They are very excited to launch the first of these new recipes, their ‘Better for You’ Wraps, in the coming weeks.

Made with only flour, water, extra virgin olive oil, fermented wheat flour, baking powder, salt, wheat fibre, natural flavourings and de-activated yeast, they hope consumers enjoy them as much as they do.

They contain no emulsifiers or added sugar and are made using 100% renewable energy. Look out for them in store shortly.

12. Fairy

13. Keelings

Keelings is ‘delighted’ to have climbed six places to rank 13th in the Worldpanel by Numerator 100 Master Brands at Home 2026 report, featured in this edition of ShelfLife. This achievement highlights an over 16.4% increase in Consumer Reach Points (CRPs), driven by strong growth in market penetration and consumer spend.

This ranking marks a significant ShelfLife milestone following Keelings’ 2024 brand relaunch, which introduced the refreshed positioning, ‘Love That Keelings Feeling.’ The results underscore the brand’s agility and market responsiveness in navigating evolving consumer preferences.

The success nicely coincides with Keelings celebrating 100 years of growing in Ireland. From its North County Dublin roots in 1926, starting with rhubarb and strawberries, the business has evolved into a leader within fresh produce.

To mark this centenary, Keelings engaged consumers through vibrant merchandise giveaways at Bloom 2026 and an on-pack competition across all leading retailers this summer to give back to consumers.

Looking ahead to the second half of 2026 and beyond, Keelings remains committed to championing the joy of fresh produce, with exciting new campaigns and New Product Development (NPD) on the horizon.

14. Birds Eye

Birds Eye Crispy Chips

For generations, Birds Eye has been a trusted name in Irish households, bringing quality, flavour and convenience to family mealtimes. As one of Ireland’s most recognised food brands, Birds Eye continues to be a driving force within frozen food, maintaining a strong presence across multiple categories and occasions.

The brand’s strength is reflected in its deep connection with Irish shoppers; Birds Eye is present in 55% of Irish freezers. In fact, a Birds Eye product is sold in Ireland every 2.77 seconds in Ireland, demonstrating the scale and consistency of consumer demand.

Supporting this performance is continued investment behind the brand. Over the past year, Birds Eye has delivered significant above-the-line activity across TV, VOD, partnerships and social media, complemented by a strong in-store presence to drive visibility and conversion at the point of purchase. At the heart of this activity is the Birds Eye Masterbrand campaign, which celebrates some of the brand’s best-loved family favourites, including Chicken Dippers, Fish Fingers, Waffles and Peas.

Innovation remains a key driver of growth. Most recently, Birds Eye expanded its presence within the frozen potato category with the launch of its chips range, bringing the brand’s trusted quality credentials to a new segment. Following strong consumer demand, the award-winning Crispy Chips range has been extended with the introduction of a larger pack format, while the launch of French Fries further broadens the portfolio and offers shoppers even greater choice. These innovations continue to strengthen Birds Eye’s position in the freezer aisle while creating new opportunities for category growth.

With continuous investment into driving quality products, innovation and media, there is exciting times ahead for the Birds Eye brand.

(Source: Worldpanel by Numerator, Unit Sales & Household Penetration, 52 weeks ending 14.06.2026)

15. Irish Pride

16. Stafford’s Bakeries

17. Pringles

18. Johnston Mooney & O’Brien

19. McVitie’s

McVitie’s Jaffa Cakes

McVitie’s Digestives Jaffa Cakes

McVitie’s is one of Ireland’s best-loved biscuit brands, and it is testament to its enduring popularity that it remains one of the top 20 brands on the Worldpanel by Numerator 100 Master Brands at Home 2026 list.

McVitie’s leads the way with product innovation, and brand owner pladis has launched an iconic collaboration between Jaffa Cakes and Digestives, with the introduction of limited-edition McVitie’s Digestives Jaffa Cakes flavour. Extending the beloved Jaffa Cakes into biscuits comes as the brand doubles down on the fact that Jaffa Cakes are – and always will be – cakes.

McVitie’s Digestives Jaffa Cakes flavour has been developed after decades of debate, group chat spats and divided households, about whether in fact, Jaffa Cakes are biscuits. Each biscuit features the iconic golden baked digestive with an unmistakable Jaffa Cake flavoured layer.

Instore, the path to purchase will be disrupted by POS including headers, barkers and shelf displays to catch shoppers’ attention. The limited-edition McVitie’s Digestives Jaffa Cakes flavour will have rolled out everywhere across the country.

Meanwhile, yet more Jaffa innovation has hit the shelves, with the launch of another all-new take on the iconic treat that has divided the nation for decades. Is it a cake? Is it a biscuit? This time, it’s neither. It’s a cookie.

A twist on the much-loved Jaffa Cakes, Jaffa Cookies combine a half-coated, soft baked chocolate chip cookie with a tangy orangey centre. The result is a cookie that’s unmistakably Jaffa, bringing together the best of both worlds: the iconic Jaffa flavour people know and love, wrapped up in a soft-baked cookie that’s perfect for those moments when only a cookie will do.

20. Müller

21. Pat the Baker

22. KitKat

23. Keogh’s

Keogh’s Potato Crisps range

Keogh’s climbed five places in this year’s Worldpanel by Numerator 100 Brands at Home rankings, rising from number 28 to number 23 in 2026.

The family-owned North County Dublin business continues to build momentum, with strong growth across its premium snack range. From its much-loved Straight Cut and Crinkle Cut Potato Crisps to its Bigger Bite Popcorn, the brand continues to win over shoppers with great taste, distinctive flavours and genuine Irish provenance.

Keogh’s ‘Crop to Crisp’ approach remains at the heart of the business. From growing potatoes on the family farm to partnering with local Irish suppliers to create distinctive flavours, every product is rooted in quality and the very best of Irish ingredients.

One of the standout additions to the range this year, Honey Barbeque Crisps, combines rich, smoky barbecue notes with sweet honey harvested from the family’s own beehives. Since launching in May, the flavour has already been met with a fantastic response from shoppers.

24. Nescafé

25. Batchelors

‘Supreme Beans for Every Team’

Batchelors, Ireland’s ‘number one’ baked beans brand, secures an impressive position at number 25 in this year’s Worldpanel by Numerator Top 100 Brands at Home in ShelfLife. With a heritage spanning over 90 years, Batchelor’s has been proudly manufacturing its iconic baked beans in Cabra, Dublin since 1935.

A true staple in Irish households, Batchelors continues to evolve with changing consumer needs while staying true to its roots. Working with Irish farmers along the banks of the River Nore, the brand sources high-quality peas, including a unique strain grown and harvested locally.

Batchelors has expanded beyond its core range to deliver a diverse portfolio of beans, peas and pulses. From Curried Chickpeas to Mediterranean Mixed Beans, the range is packed with protein and fibre, delivering versatile solutions to modern mealtimes.

In 2026, Batchelors was proud to announce an exciting partnership, as Official Beans Partner of the GAA/GPA, marking the beginning of a three-year partnership. Bringing together two iconic Irish Brands, the collaboration celebrates community and performance, with Batchelors fuelling players every day from plate to pitch, reinforcing its position as ‘Ireland’s Supreme Bean’.

26. Colgate

Colgate maintains its status as Ireland’s ‘leading oral care brand’ by precisely tailoring its lines to the health and lifestyle needs of local households. Rather than taking a one-size-fits-all approach, the brand secures a wide presence on retail shelves through specialised sub-brands designed for targeted consumer segments.

The products cater to Irish consumers’ oral care needs, including whitening with Max White, Clinical, Ultra and Ultimate ranges. Addressing specific lifestyle habits, the brand introduced the Colgate Max White for Coffee, Tea & Wine Stains toothpaste line extension. This formula effectively lifts 100% of surface stains.

For everyday prevention, the portfolio offers the Colgate Total and Colgate Total Advanced ranges, alongside the new Colgate Total Active Prevention+ Decay + Erosion Defence innovation. These serve as a baseline health defence, using advanced formulas to provide a full sweep of benefits from cavity prevention to gum health. Consumers can complete their daily regimen by pairing these toothpastes with Colgate Total toothbrushes and mouth rinse for comprehensive oral protection.

Furthermore, Colgate accommodates demographic shifts by catering to families through Colgate Kids age-specific ranges, designed to protect developing enamel. This includes innovative colour-changing technology in the six-nine age group to encourage thorough brushing. Daily routines are made fun with exciting new licensed toothpaste and toothbrush ranges featuring beloved characters from Bluey and Harry Potter, ensuring the brand meets the unique oral care priorities of every individual in Ireland.

27. Carrolls of Tullamore

28. 7UP

29. MiWadi

Top: MiWidi Ready to Drink Blackcurrant. Bottom: MiWidi Ready to Drink Apple & Pear

For almost 100 years, MiWadi has been bringing fruity flavoured refreshment to homes across Ireland. With a wide range of flavours and formats, MiWadi helps liven up water bottles and glasses with delicious, fruity refreshment, making it a favourite for generations of Irish families.

Today, the brand continues to evolve, growing into new formats, occasions and audiences while staying true to the great taste and quality. With many fruity flavours to choose from, there’s something for everyone in the family.

The launch of MiWadi Ready to Drink (RTD) marks an exciting new chapter for the brand, bringing its much-loved fruity flavours into a convenient format designed for on-the-go occasions.

Available in Apple & Pear and Blackcurrant, MiWadi RTD combines bold fruity flavour with added Vitamins B & D and 0% sugar in a convenient 500ml format. Perfect for everyday moments, whether it’s with lunch, during a study session or on the way to work, MiWadi RTD delivers refreshing flavour and added goodness wherever the day takes you.

Founded in 1927 by Mineral Water Distributors, MiWadi has been refreshing generations of Irish consumers for almost a century. Proudly produced by Britvic Ireland in Dublin, the brand remains a firm favourite, with 16.5 million litres enjoyed every year across the country.

From its iconic concentrated squash to it’s new RTD range, MiWadi continues to deliver great-tasting fruity refreshment for every occasion. Combining delicious flavour with added benefits, the brand continues to evolve while remaining a favourite for generations of Irish consumers.

Health remains at the heart of MiWadi’s innovation, with a range designed to meet evolving consumer needs. Offering a wide selection of no added sugar and 0% sugar options, alongside added vitamins such as Vitamins B and D, MiWadi provides families with a great-tasting way to enjoy fruity refreshment while supporting healthier drinking choices.

30. Clonakilty

31. Brady Family

As Ireland’s leading cooked meats brand, Brady Family has earned its place among the country’s most trusted household names by staying true to its commitment to quality, craftsmanship and Irish provenance. Brady Family has built a reputation for delivering exceptional taste and quality to consumers for generations. Its ham is always made using 100% Irish Bord Bia approved pork, carved from a single joint and contains no added water.

Earlier this year Brady Family continued its range evolution with the expansion of its ‘Made Without Nitrites & Artificial Preservatives’ range. Developed in response to growing consumer demand for cleaner-label food choices, the range combines everything shoppers love about Brady Family ham with a simplified ingredient profile. Available in Traditional, Hand Crumbed and Honey Roast varieties, the range is made from premium Irish pork, expertly cooked and carved to deliver the same great taste and quality Brady Family is known for.

The range reflects Brady Family’s ongoing commitment to innovation and its ambition to bring better quality food to everyone, every day.

32. Flahavan’s

Flahavans High Protein range

Moving up two spots to number 32 on this year’s Worldpanel by Numerator 100 Brands at Home 2026 and having once again claimed the number one spot in the Breakfast Cereal Category*, Flahavan’s continues to be one of Ireland’s favourite porridge brands. More than three million portions of Flahavan’s porridge oats are consumed each week in Ireland, with consumers continuing to love the creamy taste that comes from Flahavan’s signature Lovely Doubly Baked process, where oats are baked twice for creamier porridge. With more than 240 years of milling expertise, the Waterford based family food business is the market leader in oat cereals, producing a wide range of over 50 oat-based products using locally sourced wholegrain oats, including porridge, muesli and granola.

Most recently, Flahavan’s launched a digital and audio campaign titled “Fuel Your Best” to support the strengthening of their protein portfolio with an extension to their protein pots, as well as a brand-new Granola & Muesli Protein offering to the Irish market. Flahavan’s is committed to driving long-term brand growth in the Irish breakfast category and continues to support its portfolio through extensive PR and brand communications, to ’reinforce brand superiority, quality and taste messages’. Insight-driven innovation will also continue to be a key growth driver for the brand, as it continues to bring new benefit driven and functional products to the Irish consumer. Flahavan’s is a member of Love Irish Food and a gold member of Bord Bia’s Origin Green programme. Learn more at Flahavans.ie

*Worldpanel by Numerator 100 Brands at Home 2026

33. Lucozade

34. Dairygold

Dairygold has been a staple in Irish homes since 1985, maintaining its number one position in the dairy spreads category. Its success is built on high-quality products and an ability to stay connected with consumers through evolving communications. The range includes Dairygold Original, used by over one third of households, alongside Lighter, Softer and a Baking Block for home bakers.

Following its 40th anniversary, the brand has launched its new campaign, ‘Joy That Spreads’, the went live from 22 June 2026. Running across TV, radio, social and shopper, the campaign reinforces Dairygold’s place in modern Irish family life and connects with consumers at every touchpoint.

35. Yoplait

Yoplait SKYR

Yoplait never stops innovating to match changing tastes such as its Yoplait SKYR which is crafted to support everyday wellness owing to it being naturally high in protein with 0% fat and low sugar. It’s creamy texture and great flavours are a delicious and wholesome option for everyone, and Yoplait SKYR’s versatility means that it can be included as a key protein ingredient in your favourite bread, dressings and sauce recipes in addition to completing the perfect breakfast.

36. Barry’s Tea

37. Green Isle

38. Alpro

39. McCambridge

40. Hellmann’s

41. Glenisk

42. HARIBO

HARIBO Starmix

HARIBO Tangfastics

HARIBO Supermix

HARIBO continues to lead as Ireland’s number one sweets manufacturer, delivering moments of childlike happiness to consumers nationwide.

Research shows, as the number one brand, HARIBO is outperforming the category across all key measures, with unit sales up over 8% versus last year, significantly ahead of the total market at over 4% versus last year. Growth is driven across all channels, with HARIBO gaining share and acting as the biggest contributor to category value growth.

This standout performance reflects the strength of a brand that consistently delivers what shoppers want most: great taste, trusted quality, and products that excite across every occasion.

At the heart of this is a powerful core range, led by top-performing SKUs- Starmix, Tangfastics, and Supermix. These iconic lines are household favourites in Ireland, delivering consistently high rates of sale and making them essential fixtures on shelf.

In a time of rising prices and shrinking packs, HARIBO continues to offer strong value, delivering 14% better €/kg versus the total sweets category.

Beyond its core range, HARIBO drives excitement through innovation. The recent launch of Mega Roulette has boosted the impulse segment and now delivers the second-highest rate of sale within the single eat format.

HARIBO also plays a key role in seasonal moments, with themed products designed for sharing and gifting- bringing fun and celebration from Easter through to Halloween and Christmas.

43. Gallaghers Bakehouse

44. Fyffes

45. McCain

McCain has been a trusted household staple for almost 70 years, with a reputation built on quality, great taste and bringing people together around food. For many families, convenience, value and versatility remain key priorities, making frozen foods an important part of meal planning.

Today, the brand continues to evolve in line with changing consumer habits, with strong momentum driven by growth in at-home cooking, snacking and social occasions.

The growth of frozen snacking has been a key driver of performance. With more people staying in or socialising indoors, shoppers are increasingly seeking exciting, hot snacks that can be easily prepared at home.

McCain’s Vibes range has been a standout, offering a variety of flavours that cater to different tastes and keep snacking interesting.

The continued rise of air fryer cooking has also shaped the brand’s innovation pipeline, with products including Hash Brown Bites and Crispy Dippers helping consumers prepare delicious food in less time and with minimal fuss.

Trusted family favourites also remain central to the brand’s strength. Products such as Crispy French Fries continue to perform strongly, as consumers gravitate towards familiar and reliable choices.

Sustainability remains a core focus. McCain is making strong progress towards its commitment to implement regenerative agricultural practices across 100% of its potato acreage by 2030, helping support farmers and strengthen supply chain resilience.

By balancing innovation with trusted favourites and a long-term, responsible approach, McCain continues to reinforce its position as a leading and trusted brand within the Frozen Food category.

46. Kinder

47. Dove

48. Lenor

49. Activia

50. Hovis

51. Walkers

52. Club

53. Irish Yogurts

54. Dr. Oetker

Dr. Oetker Suprema Margherita

 

Dr. Oetker is ‘delighted’ to have secured 54th place in Worldpanel by Numerator’s 100 Master Brands at Home 2026, climbing an impressive 14 places from its 2025 ranking. The achievement reflects the continued strength of the company’s Pizza and Baking portfolios, underpinned by sustained investment in brand building and consumer engagement.

Throughout 2025 and into 2026, Dr. Oetker continued to support its brands with multi-channel marketing campaigns. Chicago Town’s successful ‘Feed Your Urge’ campaign remained on air across TV, VOD, out-of-home, social media, gaming and shopper marketing, helping to reinforce the brand’s position in the frozen pizza category.

The company also expanded its pizza portfolio with the launch of Suprema, a new premium frozen pizza range introduced in 2025. Initially featuring Salame Romano, Cinque Formaggi and Calabrese & ‘Nduja varieties, the range was backed by the ‘This One Is For You’ campaign across TV, VOD, out-of-home, social media and shopper marketing. Building on its successful launch, a Margherita variant joined the range in 2026.

In baking, Dr. Oetker continued its partnership with Breast Cancer Ireland through the ‘Bake It Pink’ campaign, demonstrating the brand’s ongoing commitment to supporting meaningful causes while engaging consumers. The baking portfolio also benefited from a festive ‘Gingerbread Man’ campaign in the run-up to Christmas, including a VOD partnership with RTÉ Player around the iconic Late Late Toy Show, helping to drive seasonal awareness and sales.

This latest recognition from Worldpanel by Numerator 100 Master Brands at Home 2026 highlights the continued momentum behind Dr. Oetker’s portfolio, with consistent investment in innovation, marketing and purpose-led campaigns helping to strengthen its connection with consumers across Ireland.

55. Andrex

Andrex. ‘Complete Clean. Complete Confidence.’

Andrex Family Soft. ‘Clean, Gentle Care’

As household budgets remain under pressure, Irish shoppers are becoming increasingly selective about where they trade down. While some categories are seeing consumers switch to cheaper alternatives, toilet tissue continues to prove remarkably resilient, with shoppers prioritising brands they trust to deliver quality and comfort.

Research shows the Irish toilet tissue category has grown 4.8% in value and 4.6% in volume year-on-year. Premium products are performing even more strongly, growing 10.5% in value, underlining shoppers’ willingness to invest in superior comfort and performance.

Now part of Arbex, a new joint venture between Kimberly-Clark and Suzano and a global leader in tissue and hygiene, Andrex, Ireland’s number one toilet tissue brand, continues to outperform the wider market. The brand has grown 14.2% within the premium segment and is delivering 32.1% value growth and 41.8% volume growth, reinforcing both its category leadership and the strength of consumer trust.

Looking ahead, Andrex is investing in a strong pipeline of innovation designed to further premiumise the category and set new benchmarks in comfort, performance and care. These innovations will continue to elevate shopper expectations while supporting retailers in driving value growth.

For retailers, the message is clear. Trusted brands continue to drive category growth, while ongoing investment in product innovation and consumer marketing keeps shoppers engaged and encourages premium purchasing. As shelf space comes under increasing pressure, maintaining the right branded mix will be key to maximising category performance in the months ahead.

56. Chef

57. L’Oréal Paris

58. Wrigley’s

59. Connacht Gold

Connacht Gold Spreadable Butter

Connacht Gold Butter is made from top quality milk sourced from family dairy farms, delivering the rich taste and natural goodness of authentic Irish butter.

Unlike spreads, the Connacht Gold range is made with real butter and real ingredients, with no unnecessary additives. The portfolio includes Pure Irish Butter, Creamery Butter, Softer Butter, Spreadable Butter, Unsalted Butter and Garlic & Herb Butter, offering consumers a range of genuine butter products for cooking, baking and everyday enjoyment.

The Connacht Gold brand is committed to sustainability and supporting local farming communities while maintaining the highest quality standards.

60. Ballygowan

Ballygowen B Active Fruit Flavoured Caffeine Water

Ballygowan is ‘Ireland’s most iconic natural mineral water, pure, refreshing, and unmistakably Irish’. Bottled in Newcastle West, Co. Limerick, Ballygowan is celebrated for its naturally low-sodium mineral profile, created as rainwater filters slowly through local limestone over centuries. The result is a crisp, clean taste that has earned Ballygowan the title of number one bottled water brand in the Republic of Ireland.

Ballygowan’s prestigious Irish heritage gives the brand a sense of timelessness—water with a past, enjoyed in the present. Today, Ballygowan remains proudly Irish, continuing to bottle at its original home while supporting communities and national sport through partnerships with the IRFU, FAI, Ulster Rugby and County GAA teams.

From still and sparkling to fruity flavoured varieties, Ballygowan offers hydration for every moment, available in a wide range of pack sizes to suit busy families, commuters, athletes, and everyday water lovers.

In 2026, Ballygowan introducing ‘B Active’, marking a bold leap forward with Ireland’s first Irish-produced caffeinated water. Like all Ballygowan products, the new B Active range is sugar free, fruit-flavoured, and designed for modern lifestyles. B Active is available in two vibrant flavours, Tropical Rush and Berry Blast. It’s crafted for workers, students, health-conscious consumers, and trend seekers who want hydration with an energising twist.

Ballygowan continues to blend heritage with innovation, refreshing Ireland for generations and now energising it for the future.

61. Koka

62. Pepsi

63. Bisto

64. Charleville

With over 100 years of expertise, Charleville is Ireland’s number one cheese brand, purchased by over one-third of Irish households. Its success is built on consistent quality and a strong, versatile product range.

The portfolio includes red, white, mature and vintage cheeses across block, sliced and grated formats, alongside Snackfuls for on-the-go occasions and Creations, its flavoured spreadable range.

Continuing to evolve with consumer demand, Charleville launched a new high protein cheese range in 2025. Supported by in-store, sampling, PR and influencer activity, this innovation strengthens the brand’s relevance in modern Irish households.

65. John West

66. Cadbury’s Twirl

67. Comfort

68. Santa Rita

69. Nature Valley

Nature Valley Crunchy Oats & Honey

Nature Valley, Ireland’s number one cereal bar brand, continues to go from strength to strength, earning its place in the Worldpanel by Numerator 100 Brands at Home 2026 report.

Now, Nature Valley is stepping into an exciting new chapter in Ireland as an Official Supporter of the 2027 Ryder Cup at Adare Manor. It’s a natural partnership for a brand that has supported golf in Ireland for more than 15 years, including 10 years as Official Snack Bar of the Amgen Irish Open.

Since launching in Ireland in 2005, Nature Valley has become a firm favourite with shoppers, with almost one in three Irish households purchasing the brand. That strong household reach reflects its broad consumer appeal and relevance for retailers.

Originally established by General Mills in 1973, Nature Valley is made with ingredients people know and love, including 100% wholegrain oats.

Its range includes Crunchy Bars, Protein Bars and Sweet & Salty Nut Bars, offering a convenient, great-tasting snack for every occasion. From July, shoppers will also be able to enjoy new Crunchy + Fibre and Protein + Fibre bars, delivering the same great taste shoppers already love, now with less sugar and added fibre for a more health-conscious snack choice.

70. Killeen

71. Innocent

Innocent product range

Innocent is ‘delighted’ to see its position climb from number 97 to number 71 in Worldpanel by Numerator 100 Master Brands at Home 2026 alongside continuing to lead in the chilled branded juice category in Ireland. It’s a strong reflection of the trust that Irish shoppers place in its brand and the strong partnerships it has built with Irish retailers.

It’s all part of our wider ambition to get a billion more portions of fruit and vegetables through its drinks into people by 2030. It’s the reason Innocent has always been, and always will be, weirdly obsessed with fruit and vegetables (and all the good it can do for us). So, it’s hardly surprising that it squashes, squeezes and blends as much of it as it can into everything it makes, to help people stay healthy by using lots of tasty stuff from nature, so more people can enjoy more of the good stuff for as long as possible.

Over the last year its growth has been driven by its focus on cultural relevance, its exciting innovation with fruit and vegetables and impactful marketing executions. In 2025, it celebrated the launch of its Kids Juicy Water drinks which has now also been launched in a multipack version this year. 2026 has gotten off to a great start with the launch of its Innocent Shots range, with two immunity boosting recipes and one for a morning kick. According to Innocent, it loves its little shots so much it even put one of them into a dosing bottle with five daily shots in it. Both launches have been a big success and have helped the brand to answer the ever-evolving needs of its consumers.

Looking ahead, Innocent noted that it has lots more innovation and activation to come so keep your eyes peeled while it continues on its journey to those 30 billion more portions.

72. O’Haras of Foxford

73. Kerrygold

74. Aero

75. Kellogg’s Corn Flakes

76. Monster Energy

Monster Extra Ultra Vice Guava

This year marks an exciting milestone for Monster Energy as the brand enters Kantar’s top 100 Master Brands at Home for the first time. This achievement reflects the brand’s continued growth and strong connection with consumers across Ireland.

Monster has established itself as a category leader by delivering bold flavours and focusing on what matters most to its consumers. The success of the brand is underpinned by its ability to remain culturally relevant, building strong connections with its fans through motorsport, gaming and music while maintaining a distinctive identity.

This growth is also testament to the strength of its partnership with retailers and customers across the country. Through these strong relationships, Monster has become one of the most recognisable and sought-after brands in the energy category and total Non-Alcoholic Ready-to-Drink (NARTD).

As consumer preferences continue to evolve, innovation remains at the heart of the brand. The introduction of new flavours to the expansion of its zero-sugar range, Monster continues to respond to changing tastes while continuing to innovate and evolve its portfolio.

With strong momentum behind the brand, Monster is well positioned to continue its growth and deepen its connection with consumers for years to come.

77. Glenilen Farm

78. Dolmio

Dolmio, Ireland’s favourite Italian cooking sauce brand, continues to lead the category with strong sales performance, sustained shopper demand and ongoing investment behind the brand. Over the latest 52 weeks, Dolmio delivered Retail Sales Value (RSV) growth of 5.4% to reach €17.1 million, while significantly outperforming the market on volume growth. Growing volumes by 13.4% over the year, Dolmio strengthened its position as the category leader, now holding an impressive 34.7% value share, research shows.

Throughout the 12 months, Dolmio continued to engage shoppers through its “Dolmioooo-Yeahhhh!” campaign, encouraging families to have fun, be playful and make Italian-inspired meals their own. The campaign resonated with shoppers through YouTube advertising, impactful activation including front-of-store displays and in-aisle theatre, as well as an on-pack promotion that offered shoppers the chance to win €10,000 in cash.

Innovation remained central to the brand’s strategy with the launch of the Intensify Pasta Sauces range. Featuring four bold flavours, the range responded to growing consumer demand for more adventurous tastes while complementing the brand’s trusted core portfolio. By combining category-leading quality with relevant innovation, the brand continued to recruit younger shoppers and create new meal occasions.

As Dolmio celebrates its 40th anniversary, the brand is set to enter an exciting new chapter with an exciting ATL campaign showcasing the breadth of its portfolio and inspiring consumers with even more ways to enjoy great-tasting pasta meals. Continued investment in shopper and brand marketing will ensure Dolmio remains a key partner for retailers and a strong driver of category growth.

79. Old El Paso

Old El Paso 12 Crunchy Taco Shells

Old El Paso is ‘delighted’ to be ranked number 79 in Ireland’s Worldpanel by Numerator 100 Master Brands at Home 2026 report, underlining the brand’s continued relevance with Irish shoppers. As the number one Mexican food brand in Ireland, Old El Paso continues to be known and loved for bringing flavour, fun and togetherness to the mealtime table.

The range has grown significantly over the years and now includes everything from dinner kits, cooking sauces, salsas, dips, seasoning mixes, tortillas and chips. For 2026, the brand is shining a spotlight on tacos, with a new crunchier, tastier Taco Shell recipe and refreshed packaging designed to deliver even greater standout on shelf. Old El Paso also continues to invest in innovation, with products such as Stir in Cooking Sauces and the new Chipotle Dinner Range tapping into key flavour trends and helping consumers enjoy exciting meal solutions at home.

Today, Old El Paso products can be found in supermarkets around the world, continuing to bring flavour, fun and togetherness to tables everywhere.

80. Schwartz

81. Doritos

82. Cadbury’s Wispa

83. Premier Dairies

Premier Dairies has been serving Irish households with high-quality milk since 1966. As part of the Tirlán family of brands, Premier Dairies is committed to quality and sustainability, offering products that are quality-tested to guarantee freshness in every drop.

84. Kenco

85. Cully & Sully

Cully & Sully is ‘delighted’ to be recognised among Ireland’s leading brands in the Worldpanel by Numerator 100 Master Brands at Home 2026 in ShelfLife. As a proudly Irish business, it remains as passionate about good food today as it was when the journey first began.

From its Hen House headquarters in Cork, Cully & Sully’s small but mighty team continues to create delicious, wholesome food inspired by the very best of Ireland. Its range has grown over the years from its much-loved pies to include award-winning soups, broths and risottos, with all of its Irish soups produced right here in Ireland.

Being passionate about Irish food, Irish ingredients and Irish communities remains at the heart of everything it does. We are proud to be a certified B Corp, a member of Origin Green and supporters of a number of initiatives that make a positive impact across Ireland.

This summer, it is excited to be engaging consumers through its SOUPerb Awards campaign, celebrating the best chowders around Ireland. The campaign reflects its enduring commitment to championing local communities and bringing a little joy to everyday life.

While the market remains highly competitive, Cully & Sully continues to focus on what matters most – creating great-tasting food with care, quality and authenticity. Looking ahead, there is even more excitement on the horizon, with some delicious new innovation coming very soon.

According to Cully & Sully it would like to thank its loyal customers, retail partners and its fantastic team for their continued support. Here’s to the next chapter of Cully & Sully.

86. Maltesers

87. Always

88. O’Donnells

89. Odlums

90. Sensodyne

91. Heineken

92. Philadelphia

93. Erin

94. Benecol

95. Actimel

96. Sure

97. Lynx

98. Guinness

99. HB

HB is ‘proud’ to be celebrating a double milestone in 2026, marking 100 years in Ireland while also climbing five places to secure a place in the Worldpanel by Numerator 100 Master Brands at Home 2026 ranking*.

This recognition is particularly meaningful in a year that celebrates a century of serving Irish consumers and creating moments of joy woven into the fabric of Irish culture, especially Irish summers.

Since 1926, HB has been part of countless memories across generations. Founded on the Hughes Family Farm in Rathfarnham, Dublin, HB has grown into one of Ireland’s most iconic and loved brands. From childhood trips to the local shop and those rare but wonderful Irish summer beach days, to celebrations with family and friends, HB has been at the heart of cherished moments for the last 100 years.

As consumer tastes and lifestyles have evolved, so too has HB. While much-loved classics such as Hazelbrook Farm, Twister and Iceberger and Brunch continue to hold a special place in the hearts of Irish consumers, HB remains focused on innovation, introducing products such as Volcanix, Haribo Push Up and Calippo Strawberry while staying true to the quality and enjoyment that have defined the brand for a century.

To celebrate this landmark anniversary, HB launched its nationwide ‘Ice Cream Time Machine’ roadshow. The immersive activation invites consumers to step back through 100 years of iconic HB memories, featuring interactive experiences, memory-sharing moments, games, prizes and ice cream sampling. Touring locations across Ireland throughout the summer, the Time Machine forms a central part of HB’s centenary celebrations.

Supporting these celebrations, HB’s global brand platform, ‘Mad for HB’, combines OOH, national radio, social media, PR and influencer activity to celebrate Ireland’s enduring love of ice cream and reinforce HB’s place at the heart of Irish summers.

Entering its second century, HB looks forward to continuing its journey with Irish consumers, creating new memories, celebrating special moments and delivering the ice cream favourites that have made the brand a household name for 100 years.

*ShelfLife Worldpanel by Numerator Top 100 Master Brands at Home, 2026

100. Cadbury’s Crunchie

Read More: Avonmore Brennans Worldpanel by Numerator

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