Grenade launches new protein bar trio

(L-R) Grenade Soft Core Peanut Butter, Golden Carmel and Double Chocolate protein bars

The soft centre range range ‘taste so good, consumers won’t believe it’s protein’

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Brand Central

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29 September 2026

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Grenade has recently launched a trio of Soft Core protein bars in chocolate, peanut butter or golden caramel.

Comprising three distinct layers, each bar in the Grenade Soft Core range is built different.

Wrapped around that, is Grenade’s softest ever dough, for an effortless chew, the brand explains.

Finally, the whole lot is enrobed in a thick, chocolate coating for an ‘instantly indulgent bite’.

‘Huge seasonal success’

The new range follows the success of Grenade’s first ever Soft Core bar, Grenade Creme Egg, a mash up between the protein bar and the iconic Easter time confectionery, it added.

The limited-edition bar was a ‘huge seasonal success’, and now it has some tasty team mates that are here to stay.

Grenade Soft Core bars are changing the game. They are more akin to a great-tasting chocolate bar than a traditional protein snack.

But don’t let the decadent flavour fool you – each bar has 15g of protein and less than 2g of sugar. So, if you are looking for the ultimate on-the-go fuel without compromising on taste, get ready to up your snack game.

The New Grenade Soft Core lineup comprises three, indulgent new flavours.

New Grenade Soft Core Double Chocolate 

A deliciously indulgent chocolate experience, Grenade Soft Core Double Chocolate featuring light and soft chocolatey cocoa dough wrapped around a rich, smooth chocolatey Soft Core centre, and dipped in chocolate too.

New Grenade Soft Core Chocolate Peanut Butter flavour

Peanut butter flavour dough filled with a smooth, peanut butter style Soft Core centre and coated in smooth, milk chocolate.

New Grenade Soft Core Golden Caramel flavour

A delicious new way to enjoy protein – Grenade Soft Core Golden Caramel Flavour offers a  rich, buttery caramel flavour Soft Core centre covered in a soft caramel flavour dough and dipped in white chocolate.

Each variety is a true contender when it comes to snacking, whether throwing in the gym bag for a post workout treat, or cracking open a low-sugar alternative on movie night.

Commenting, Maighréad Lynch, Grenade Ireland’s brand manager, said: The new Soft Core range is our most indulgent protein bar yet. With more than 15g of protein, less than 2g of sugar and an irresistibly soft centre, it blurs the line between snack and treat. It tastes so good, you’ll forget you’re eating a protein bar.”

The three new bars are available now at all major supermarkets, convenience stores and online retailers including Amazon.

The trio joins a strong line-up of game-changing protein bars like Grenade Oreo, one of Ireland’s top selling protein bars, to iconic fan favourite Chocolate Chip Salted Caramel.

RRP: €3 per bar.

Retailers are free to set their own prices.

Read more: Fuel, hydrate, repeat

 

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