Topaz rebrand of Esso network begins
Rebrand will see 95 Esso Service Stations take the Topaz brand
Print6 July 2016
Inside Beechwood Topaz on Dublin Road, Bray
Topaz has begun rebranding the Esso network, with two sites now rebranded, following the company’s recent acquisition of Esso Ireland.
The two new look Topaz service stations, located in Abbey Point, Celbridge and Beechwood, Bray, were officially unveiled last week (29 June) as part of the ongoing rollout of a wider rebrand programme that will see the Topaz network extend to 464 service stations. Following the conclusion of the rebrand, the business will have a presence in every county on the island of Ireland and become one of the top 10 companies in the country.
With Re.Store, Topaz believes it has “Ireland’s most dynamic convenience offering”. The company has also unveiled a fresh new offering at each of the company-owned service stations currently under the Topaz brand. The forecourt brand describes Re.Store as offering “an unparalleled selection of healthy and wholesome forecourt food, combining artisan treats using Irish sourced ingredients with an exceptional range of quality coffees in sites across the country”.
Topaz network development director, Jonathan Diver described the rebranded sites “fantastic additions to our network” and said the roll out of the rebrand of the Esso network will see some 59 dealer locations and 35 company- owned service stations take the Topaz brand.
“I’d like to extend my thanks to all those involved in the rebrand of these service stations and welcome our newest members to the Topaz team,” Diver added.
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