Lidl Ireland announces launch of Lidl Connect
New mobile plan includes 'unlimited 5G data, calls and texts, 50GB EU/UK roaming and 100 international minutes'
Print30 September 2026
Lidl Ireland has announced that it is entering the Irish mobile market with the launch of a a new ‘premium mobile offering’ Lidl Connect.
Available from Monday 5 October, Lidl Connect will launch with a limited offer of €8.99 per month at ‘Price for Life’, available to the first 100,000 customers.
Lidl Connect will be available exclusively through the retailer’s Lidl Plus app, allowing for a seamless sign-up and ongoing management of the mobile plan in the app already used by millions of Lidl customers for rewards, offers and other services, the retailer explained.
Customers can choose between picking up a physical SIM in any Lidl store nationwide for €0.99 or selecting an eSIM and complete registration via the Lidl Plus app.
‘No long term commitment’
Lidl Connect customers will be able to enjoy maximum flexibility with Lidl Connect’s monthly rolling plan that offers users no long term commitment as they have the option to cancel at any time, the discounter added.
The plan also offers a package of unlimited 5G data; unlimited calls and texts to any Irish and UK network; 50GB EU and UK roaming data and 100 international minutes per month to over 38 countries.
Customers moving to Lidl Connect can keep their existing mobile number – or choose a brand new number – with the Lidl Plus journey designed to guide users through sign-up, activation and ongoing management of their plan in one place.
First Lidl market to launch Lidl Connect
Ireland is the first Lidl market to launch this new concept of Lidl Connect, which builds on Lidl Connect-branded telecommunications propositions already operating in a number of European countries including Germany, Switzerland and Austria, the retailer highlighted.
Speaking about the launch of Lidl Connect, Robert Ryan, chief executive officer, Lidl Ireland and Northern Ireland, said: “Value has always been at the heart of what we offer our customers, and with Lidl Connect we are taking that same approach into the mobile market.
“Our initial launch offer brings together unlimited 5G data, calls and texts, generous roaming and international minutes for just €8.99 per month, with a simple sign-up journey through Lidl Plus.
“We know customers increasingly want services that are straightforward, flexible and offer genuine value. Lidl Connect has been designed with that in mind – whether customers want to pick up a SIM in one of our stores or get connected digitally through an eSIM from home.
Commenting on the launch, Gina Daly, cookbook author and food content creator, added:“It’s really exciting to be part of the launch of Lidl Connect.
“Having worked in telecommunications previously, and as a busy business owner and mother, I know that customers will be thrilled to know that there is a mobile plan that offers great value without compromising on what they need.
Lidl Connect is being delivered with 1GLOBAL, Lidl’s global telecommunications partner, with the service supported by the eir network in Ireland.
Read more: Lidl Ireland reopens Dun Laoghaire store, creates 24 jobs
© 2026 by ShelfLife reporter
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