Marketing bites
Nestlé staff raise €108,000 for Irish Autism Action - and other news for FMCG marketers - for the week 30/06/2016 - 06/07/2016
Print6 July 2016
Nestlé staff raise €108,000 for Irish Autism Action
Over €108,000 has been raised for Irish Autism Action by Nestlé’s employees in Ireland since their partnership began in 2014. 700 employees from both Nestlé Ireland in Dublin and Nestlé’s Wyeth Nutrition plant in Askeaton, Co. Limerick raised €108,277 which provides almost 4,000 hours of support for vital autism services across the country. The company and its staff have played a vital role as the charity does not receive state funding. Staff across both sites engaged in a number of fundraising activities, including marathons, fun walks, cinema pre-screenings, mountain climbs, golf classics, cycles, quiz nights, Santa days and bake-offs.
#HookedByAldi at Taste of Dublin provides 34,640 meals for local charities
Following a booked out weekend at the recent Taste of Dublin festival, Aldi and FoodCloud have announced that money raised from diner donations at #HookedByAldi was €4,330, which Aldi will match in full, bringing the total to €8,660. This year, diners at #HookedByAldi were asked to make a donation to FoodCloud, a social enterprise that makes a huge difference by connecting businesses like Aldi, with surplus food, to local charities. The sum raised equates to 34,640 meal donations, helping out those most in need across Ireland.
Foróíge Youth Citizenship Awards in partnership with Aldi celebrate young people’s contribution to community
Launched by former All Black Dan Carter earlier this year, the Foróige Youth Citizenship Awards in partnership with Aldi, took place this Saturday, 2 July in Citywest Hotel and Conference Centre. The awards celebrate the work of young people in the community over the past year from across the 26 counties. The Foróige Youth Citizenship Programme is a youth development programme that empowers young people nationwide to use their skills, talents and attributes to make a positive difference to their community and society.
Fyffes completes Dundalk FC video trilogy
Banana-importers Fyffes has produced the third instalment in a series of YouTube videos about Dundalk Football Club, the aim of which is to expand its global appeal. Appropriately entitled ‘the Captain’s Armband’ – the latest production tells the story of Dundalk FC as seen through the eyes of club captains, past and present and follows the success of the first two productions which attracted 70,000 and 180,000 views respectively within weeks of being released.
The video can be viewed on YouTube via: https://youtu.be/_Mu_BQ1Q65Y
George Kataras the new Ireland and UK semi-finalist of S.Pellegrino Young Chef 2016
After preparing their signature dishes for a host of judges at London last week, this year’s Ireland and UK finalist in the S.Pellegrino Young Chef 2016 competition, was announced as George Kataras of M Threadneedle Street, London. He will now go on to represent Ireland and the UK in the final on 13 October. Irish semi-finalists Alfonso Giugliano of Cornerstone Restaurant, Cork and Romuald Butaky of Avenue by Nick Munier in Dublin competed as the Irish hopefuls on the night.
Vita Coco Coconut Water launches ‘Just Get Thirsty’ campaign in Ireland
This summer, Ireland’s number one coconut water brand Vita Coco is launching its new summer advertising campaign, ‘Just Get Thirsty’. The Just Get Thirsty campaign is centered around Vita Coco’s brand ethos which encourages people to work up a thirst, and in the true Vita Coco spirit, have fun whilst doing it. Running for eight consecutive weeks, the Irish summer campaign sees a significant investment of €90,000 in marketing spend from the brand through a combination of advertising, experiential activity, POS, stunt activity and digital activation.
Additionally, Vita Coco is launching its second on-pack promotion this year with ‘Take a Sip Win a Trip to Brazil’. As well as the major prize of a trip to Rio de Janeiro for two, there are hundreds of beach party boxes to be won every day until 18 September.
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