Strong Roots expands range

Strong Roots, the convenient, better-for-you, frozen food specialist has added two new products to its range that once again tick all the boxes for busy lives without compromise.


Brand Central

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20 November 2018 | 0

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Strong Roots has added two new products to its range: Cauliflower Hash Browns (RRP €3.99) and Broccoli and Purple Carrot Bites (RRP €3.99). The Strong Roots range ticks all the boxes: plant-based, tasty and perfect for busy lives without compromise on quality or health benefits.

The Strong Roots range now features nine products, and is stocked in Dunnes Stores, SuperValu, Tesco and a wide variety of quality retailers nationwide. Strong Roots continues to thrive for the best tasting, highest quality, and responsibly sourced frozen food products. The range includes burgers and sides in a choice of flavours (see below).

We are seeing again and again how consumers are opting for vegetarian and “flexitarian” diets, removing meat from their diets for either health or ethical  reasons. A recent survey conducted by Strong Roots reveals that while many adults eat meat on a daily (33%) or weekly (44%) basis, nearly half of those surveyed (44%) and particularly females aged 25 to 44, have made a conscious decision to reduce their meat consumption over the last year. This was backed up by evidence of a growing awareness that including more plant-based foods in your diet can improve health and overall wellbeing.

Samuel Dennigan, founder of Strong Roots, says the survey results really endorse the thinking behind the brand. “We’re constantly learning from our consumers as we grow our range of plant-based products,” Dennigan said, “bringing ever more tasty, easy to make, convenient and innovative food to market.”

The award-winning Strong Roots range includes Oven Baked Sweet Potato, Kale and Quinoa Burger, Garlic Roasted Sweet Potato, Pumpkin and Spinach Burger, Beetroot and Bean Burger, Mixed Root Vegetable Fries, Spinach Bites, Cauliflower Hash Browns, Broccoli and Purple Carrot Bites. To learn more, visit or find Strong Roots on Instagram, Facebook and Twitter.

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