Spar give customers its wings for Red Bull City Limits event
The world of Red Bull came to life last month at the Spar in Lambeg, Belfast, when the Red Bull Racing Formula One made a pit-stop at the store.
Print14 April 2010
It was Formula One Fever in Belfast last month especially at the Spar on Moss Road in Lambeg when the Red Bull Racing Formula One car stopped off en-route to the Red Bull City Limits Event in Belfast, to pick up a Red Bull Multipack and some complimentary earplugs to boot. This was all in support of bringing the world of Red Bull to life for consumers’ in-store, where the brand is currently trialing LCD screens with top quality Red Bull footage to support what they are doing in the trade and in the marketplace.
Thirteen time Grand Prix winner, David Coulthard, drove the Red Bull Racing F1 Car outside Belfast’s Iconic City Hall where 18,000 people lined the streets to witness DC reach speeds of up to 170 miles an hour as he put the car through its paces for an unforgettable display of speed, power and control.
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