Marketing bites
Dairygold launches #Dairygolddinnertwists - and other news for FMCG marketers - for the week 01/12/2015 - 08/12/2015
Print8 December 2015
Dairygold launches #Dairygolddinnertwists
Dairygold, which celebrates 30 years as an Irish favourite, has launched #Dairygolddinnertwists, a campaign encouraging the Irish public to share their modern meal time twists on Ireland’s favourite traditional dishes, using the aforementioned hashtag. Dairygold has also launched Tomorrow’s Table, an online hub dedicated to taking traditional favourite recipes and modernising them, such as salmon tacos instead of a traditional salmon dinner.
For further information on #dairygolddinnertwists and recipe ideas from Tomorrow’s Table, visit www.yourdairygold.ie.
Imelda May launches this year’s Christmas FM campaign for Make-A-Wish Ireland
It’s that time of year again…Christmas FM, the hugely popular charity radio station which raises hundreds of thousands of euro for deserving organisations every year, has returned to the airwaves spreading Christmas cheer, with An Post and Lidl as its title sponsors. This year, Christmas FM will be raising awareness and funds for Make-A-Wish Ireland and was launched by the charity’s ambassador Imelda May. As well as on the airwaves, Christmas FM is available online at www.christmasfm.com and you can follow the station on Facebook at www.facebook.com/christmasfm.
Kellogg’s announces Team Ireland Olympic partnership
Kellogg’s has been confirmed as an official Team Ireland Partner for the Rio Olympics 2016. The partnership means Kellogg’s will have Team Ireland marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016. Kellogg’s will bring the sponsorship to life through a full year marketing and activation programme, leveraging the scale of its full portfolio of cereal, wholesome snacks and crisps and create category-driving events, executed across multiple channels.
Consumers will have the chance to win tickets to the Rio 2016 Olympics as well as take part in an instant win mechanic during the games with on-pack promotions across Kellogg’s portfolio. Kellogg’s also plans to announce a number of athletes to support the campaign.
Keelings kicks off Twelve Days of Christmas Giveaway
Keelings is kicking off festivities this year with a prize-packed giveaway running over 12 days of Christmas. Between 3 – 18 December*, all you have to do is tell Santa what you want for Christmas by filling out the wishlist on the Keelings Facebook page and you’ll be in with a chance to win one of 12 amazing prizes.
* Competition takes place Monday to Friday only. Terms and conditions apply – see the Keelings Facebook page for details.
Rugby stars Rob & Dave Kearney join Health & Wellbeing Evening in Trim
Rob and Dave Kearney with from left Tim Ryan, head of marketing, Glanbia Consumer Foods, Meath’s own Rose of Tralee Elysha Brennan from Bettystown and Henry Corbally, chairman, Glanbia from Co. Meath
Rugby professionals Rob and Dave Kearney, who are ambassadors to the National Dairy Council, joined a line-up of experts and celebrities in Trim, Co. Meath for a Health & Wellbeing Evening organised by the NDC and Avonmore on Thursday, 3 December 2015. The proceeds from ticket sales and a raffle on the night raised funds for Aoibheann’s Pink Tie (Children’s Cancer Charity) and The Boyne Fishermen’s Rescue & Recovery Service.
ParcelHero launches Christmas page to prevent stress when mailing gifts overseas
The global courier, ParcelHero says the average value for a gift parcel delivered overseas last Christmas was £109. According to David Jinks, head of PR at ParcelHero: ‘Last year 12 % of gifts didn’t arrive in time for Christmas when they were sent beyond the EU, to places such as the USA and Australia, just because people don’t know enough about completing Customs information. They were sat in a Customs warehouse instead of under the tree.” ParcelHero has subsequently launched its new Christmas page with last mailing dates and gift duty exemption limits for non EU countries – to take all the stress out of sending presents overseas.
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