Marketing bites

Kathryn Thomas launching Centra's Walk the World initiative

Centra set to Walk the World for Breast Cancer - and other news for FMCG marketers - for the week 29/09/2015 - 05/10/2015


Brand Central

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5 October 2015

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Centra set to Walk the World for Breast Cancer

TV presenter and fitness enthusiast Kathryn Thomas recently launched Centra’s ‘Walk the World’ initiative which aims to get thousands of people to collectively walk 40,075 km, the circumference of the earth! On Saturday, 17 October, over 200 Centra stores will host a walk in their local community to promote walking and raise funds for the Irish Cancer Society’s Action Breast Cancer programme.

Reaching the target is easier than it sounds! In order to ‘Walk the World’, Centra needs only 8,000 people to walk 5km each. Centra is calling on communities to register with their local Centra store and be in with a chance to have Kathryn participate in their walk on 17 October.  People can sign up in-store or at and can also donate money online at or in-store. Centra’s partnership with the Irish Cancer Society’s Action Breast Cancer programme is now in its sixth year, having raised over €2.1 million to date.

Mars Ireland wishes you a Merryteaser with return of Christmas favourite

The number one seasonal self-eat, Maltesers Merryteaser* is back by popular demand for the approaching festive season.  Merryteaser accounted for 81% growth of the seasonal self-eat segment at Christmas 2014, adding an additional €576,000 of value sales to the market**. Maltesers is the number three chocolate brand in Ireland and has experienced +10% growth*** this year.

To enhance the Maltesers Merryteaser seasonal business, vibrant new pack formats are available for the 2015 season. Additionally this year will see the roll out of new Merryteaser Mini Reindeer gift card. This can be used as a Christmas card with the addition of a little treat of Mini Reindeers inside, RRP at just €3.89 per pack.

To join in the conversation or to stay up to date with Maltesers news visit

*(Source: Nielsen, Total Scantrack ROI, Self Eat, Data to 28/Dec/14) **(Source: Nielsen, Total Scantrack ROI, Self Eat, Data to 28/Dec/14) ***(Source: Nielsen, Total Scantrack ROI, Self Eat, Data to 09/Aug/15)

Nivea has it all wrapped up this Christmas

Nivea, the number one female face and body care brand in Ireland* and the world’s number one male skincare brand**, has created a range of Christmas Gift Sets for all budgets, from €6 – €50. Nivea Christmas Gift Sets will be available nationwide from October 2015, from essential stocking fillers to fabulous gift bags for a loved one. Consumers can enjoy a variety of products, ranging from caring face creams to nourishing body lotions and shower gels – everything needed for an ideal gift.

Champagne Bollinger introduces new James Bond Spectre limited edition

To celebrate the release of Spectre, the 24th James Bond adventure, Bollinger Champagne is launching a new limited edition bottle. The limited edition contains a unique Bollinger cuvée, a 2009 vintage exclusively released to celebrate the partnership. This marks a continuation of a long lasting partnership between Eon Productions, the producers of the Bond franchise and the House of Bollinger. Bollinger has appeared in 14 Bond films, featuring first in Live & Let Die in 1973 and then selected as Bond’s exclusive champagne partner since Moonraker in 1979.

Bollinger Spectre limited edition is stocked by Brown Thomas and good independent off-licences at an RSP of €160. Champagne Bollinger is exclusively distributed in Ireland byFindlater Wine & Spirit Group //
Follow Findlater on Twitter.

Mutti expands range in Ireland

Mutti, Italy’s top-selling tomato brand has expanded its range in Ireland. Available in Tesco, customers can purchase top quality 100% Italian tomatoes in various forms: Finely Chopped Tomatoes are only made with Italian red, sweet and ripe tomatoes. Meanwhile the Passata stands out for its thick texture and the lack of peel and seeds. These two new products join the Pizza Sauce already available in-store, now in a twin pack. Mutti, which was founded in Parma in 1899, is distributed in Ireland by Stafford Lynch. For more information on Mutti, email Stafford Lynch at



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