Centra releases heartwarming ‘Dinner Made Easy’ campaign

Directed by Tina Bull of Antidote Productions

This campaign tells the story of an unexpected romance at the ‘Dinner Made Easy’ section of a Centra


Brand Central

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17 April 2024

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Love truly in the aisles with Centra’s first ‘Dinner Made Easy’ campaign, created by Boys + Girls to launch Centra’s Freshly Prepared Meals range. Breaking stereotypes and redefining the ready meal dinner experience, this campaign tells the story of an unexpected romance at the ‘Dinner Made Easy’ section of a Centra.

At the heart of the campaign are two charming golden oldies who fall in love at first sight over a Centra freshly prepared Chicken Tikka meal. The heart-warming story unfolds as our two shoppers share a moment of connection that challenges the conventional romance story.

Centra’s meal range are freshly prepared by Dublin based food producer Ballymaguire Foods. Made by experts to make dinner easy, the product range has something for everyone; customers can explore new tastes with the chicken tikka and chilli beef, or opt for comfort classics such as beef lasagne, cottage pie and carvery options.

Niamh Ryan, senior copywriter, Boys + Girls, said: “Creatively our story was inspired by the outdated idea of ready meals being a lonely meal for single people. But what if ‘a meal for one, could become an unexpected dinner for two?” 

Niamh Skally, marketing manager, Centra, said “The introduction of the ‘Dinner Made Easy’ range underscores our commitment to providing customers with delicious, high-quality meal solutions that are competitively priced and continuously evolving to meet changing preferences.”

Read more: Centra plans to open 20 new stores in 2024, creating 500 new jobs



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