Love Irish Food partners with Barry Group
Nationwide Costcutter activation from 5 March will showcase Love Irish Food brands across retail and off-licence stores
Print17 February 2026
Love Irish Food has recently announced a new nationwide partnership with Barry Group, which commenced earlier this year, with the first in-store activation set to take place in Costcutter starting on the 5 March 2026.
The activation will showcase Love Irish Food member brands across the Costcutter estate including convenience and food stores.
The partnership will commence with a three-week long activation featuring a range of initiatives, including Love Irish Food-branded point-of-sale, tailored promotional activity, and a supporting digital and social media campaign.
Member brands
This activation will highlight Love Irish Food member brands across Costcutter and help customers easily identify and support Irish food and drink brands.
Setting this partnership apart is its ability to bring Love Irish Food member brands to a nationwide stage under one aligned, Irish-owned retail group.
Love Irish Food, showcases, promotes and celebrates authentic Irish produced food and drinks brands in the sector, encouraging consumers to engage with and support these homegrown brands.
This partnership highlights the shared values of Love Irish Food and Barry Group, in supporting local producers, strengthening the visibility of Irish brands, and empowering consumers to make informed purchasing decisions in supporting homegrown brands.
Costcutter, which was acquired in 2000 and bought outright in 2019 by parent company Barry Group, is one of Ireland’s most respected retail groups.
The retailer’s stores are firmly embedded in their local communities, providing more than convenience by supporting local initiatives, suppliers and customers alike.
Carry Out Off License is one of Ireland’s leading off license franchises, locally owned and managed, it services local communities with its exceptional range of products, level of experience and commitment to service.
Love Irish Food, executive director Conor Kilduff said: “What makes this partnership truly unique is that it brings Love Irish Food into both Costcutter and Carry Out for the first time.
“It gives our members increased access to shoppers across convenience and off-licence, and creates a unified platform to champion Irish brands at scale.
“Barry Group’s commitment to supporting homegrown producers makes them an exceptional partner.”
Jim Barry, managing director of Barry Group, commented on the partnership saying: “Partnering with Love Irish Food aligns perfectly with our purpose as an Irish-owned family business.
“This collaboration strengthens our long-standing commitment to supporting Irish producers and gives their brands the national platform they deserve across both Costcutter and Carry Out.
“We’re looking forward to delivering a campaign that celebrates the very best of Irish food and drink.”
Read more: Love Irish Food partners with Gala Retail
© 2026, ShelfLife by Ryan Brennan
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