Love Irish Food revives “Taste of TV”
Love Irish Food and Sky Media relaunch €50,000 Taste of TV fund to help one Irish food brand grow nationwide.
Print23 June 2026
Love Irish Food, in partnership with Sky Media, has recently announced the return of ‘Taste of TV’ – an advertising fund worth over €50,000, with the aim of enabling Love Irish Food members to grow their brand in 2026.
Now entering its second year, the ‘Taste of TV’ fund will give one Love Irish Food member and their brand the opportunity to win a fully funded TV advertising campaign, including the production of a bespoke TV advertisement.
Reaching its audience
The advertising campaign, set to launch later this year, will utilise Sky Media’s innovative and advanced targeting capabilities, allowing the winning brand to reach its most engaged, relevant audiences across Sky Media’s platforms.
Following the successful launch of the fund last year, the campaign aims to give Irish food and drink producers a platform to increase their brand awareness and consumer reach.
Conor Kilduff, executive director, Love Irish Food said: “We are delighted to partner with Sky Media once again to bring back ‘Taste of TV’ for a second year.
“The response to the initiative last year demonstrated the ambition and creativity that exists across Ireland’s food and drink sector, and we’re excited to once again offer one member brand the chance to showcase their story to audiences on a national level.
“For many emerging brands, TV advertising can be relatively inaccessible, so having an opportunity like this to open doors for a member of Love Irish Food is something invaluable”.
AJ Crinion, head of Business Development, Sky Media added: “Following the success of last year’s winner, Fierce Mild, we’re delighted to partner with Love Irish Food again for a second year of ‘Taste of TV’.
“Last year’s launch showed how TV can supercharge an Irish brand when used with precision and creativity.
“This initiative is about making TV more accessible, giving Irish food and drink brands the tools to reach the right audiences and drive real growth.”
The judging panel comprises: Conor Kilduff, executive director at Love Irish Food; Andrea Murray, marketing manager at Love Irish Food; AJ Crinion, head of Business Development at Sky Media; and Imelda Mills, marketing controller at Sky Media.
A shortlist of competitors will be interviewed by the judging panel, with the winner announced in early August 2026.
To enter, Love Irish Food members are invited to visit https://loveirishfood.ie/2026-a-taste-of-tv-fund/ and submit their entry by Friday 26 June 2026.
Read more: Love Irish Food strengthens presence at Bord Bia Bloom 2026 with record member participation
© 2026, ShelfLife by Ryan Brennan
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