Biotiful Gut Health doubles its range in Tesco for shoppers
Biotiful Gut Health expands in Tesco Ireland as Kefir sales surge, driven by growing consumer demand for gut health
Print23 June 2026
Having pioneered the UK Kefir category 10 years ago, Biotiful Kefir has grown into a trusted staple for millions of consumers.
Now the brand is enjoying a similar trajectory in the Irish market, with value sales up +82.9%, reflecting strong and sustained growth.
Launching in Tesco
Proof of this success is seen in the expansion of their range this month, with new SKUs launching into Tesco stores.
Since late May, Biotiful Gut Health have added Strawberry (500ml), Mango (500ml) and Vanilla (1 litre) to 55 Tesco stores nationwide.
As Irish consumers are increasingly aware of the link between gut health and overall well-being, the demand for food and drink products with functional benefits and great taste has soared.
Biotiful Gut Health is perfectly positioned to meet this demand with a range of naturally delicious kefir products accessible to everyone.
From their award-winning kefir drinks to their spoonable kefir yogurts, Biotiful Gut Health has a wide range of delicious products that are relevant for a wide range of occasions and consumers.
Whether enjoyed on the go, as part of a balanced breakfast, or as a nourishing snack, each product delivers a perfect blend of great taste and gut health benefit.
Vince Lawson, CMO at Biotiful Gut Health, said: “It is fantastic to see how quickly Biotiful Gut Health has taken off in the Irish market.
“We are seeing first hand the increase in shopper demand for natural gut health products, as consumers incorporate Kefir into a variety of occasions across the day.
“We are excited to launch more delicious flavours to Irish shoppers, making better gut health even more enjoyable and accessible.”
For over a decade, Biotiful Gut Health has been perfecting kefir products based on the 2000-year-old kefir tradition with British milk and billions of live cultures.
Pioneering the Kefir category in the UK, they hold nearly 70% market share with their Kefir Drinks and now have the most comprehensive range of Gut Health products in the market.
Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £148M today.
Read more: Tesco and Kepak launch 23% lower-carbon Irish beef range
© 2026, ShelfLife by Ryan Brennan
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