Kerrygold Cheese pop-up draws crowds
Kerrygold’s Dublin pop-up attracted more than 1,500 visitors as shoppers sampled its new premium cheese range
Print20 July 2026
Kerrygold’s first-ever ‘Say Cheese, Think Kerrygold’ pop-up has wrapped in Dublin, with queues forming outside Powerscourt Townhouse Centre on all three days as shoppers turned out in force to sample the brand’s new premium cheese range.
Running from 14-16 July, the complementary tasting experience proved a huge success, with over 1,500 cheese boxes handed out to visitors who queued daily for a taste of Kerrygold’s new range.
Spot prizes were also up for grabs throughout the three days, with Kerrygold-branded merchandise including caps, t-shirts, tote bags, stickers and keyrings given away to a few lucky guests.
The ‘Say Cheese, Think Kerrygold’ photo booth was one of the standout features of the pop-up, with visitors queuing for their own moment at the ‘cheese’-inspired set-up throughout the three-day event.
Kerrygold Cheese has quickly established itself as a fan favourite, and the response to the Dublin pop-up reflects the appetite for the much-loved brand’s move into premium cheese.
Kerrygold’s premium cheese range, spanning over 15 products across block, sliced and grated formats, including the newly refreshed Dubliner range, is now available in stores nationwide.
‘Say Cheese, Think Kerrygold’, and be sure to try the new range today.
Read more: Kerrygold launches new premium cheese range in Ireland
© 2026, ShelfLife by Ryan Brennan
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