Kellie Harrington visits Ireland’s most deserving groups as part of Spar’s Community Road Trip

Spar Brand Ambassador and Olympic gold medallist Kellie Harrington meets members of community groups across Ireland

Five organisations spread across Connacht, Munster and Leinster each received €2,000 in funding


Brand Central

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14 June 2022

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Spar has teamed up with Olympic gold medallist Kellie Harrington to undertake a nationwide road trip, visiting some of Ireland’s most deserving Community Groups as part of the innovative SPAR Community Fund initiative.

Five organisations spread across Connacht, Munster and Leinster each received €2,000 in funding bringing the total invested by Spar in Community initiatives over the last six months to €20,000.

More than 1,200 groups applied for the second wave of funding provided by the Spar Community Fund with those selected including a dance school, a wheelchair hurling and camogie club, a boxing club, a cancer patient transport group and an elderly outreach centre. The winners were selected for their ability to create a positive and lasting impact on their local communities.

Harrington and Spar paid a personal visit to each club over the course of two days last week, spending time getting to know the people behind each organisation and discussing the impact that the funds would have. The road trip took them to the Celine Hession School of Dancing, Galway, Munster Wheelchair Hurling & Camogie Club, Limerick, Spartan Boxing Club, Cork, Cancer Care Transport, Waterford and Friends of the Elderly in Dublin.

“This initiative means so much to me,” said brand ambassador Kellie Harrington. “Over the course of the last six months, I’ve worked with Spar who have invested an amazing €20,000 in the most deserving organisations. With that kind of money, we are making a real difference to the lives of people who are in need of a little support or a leg up. What we’ve achieved over the last number of months feels like the start of something special.”

“Spar is delighted to continue working with Kellie and our network of stores around the country to further embed Spar into the communities in which we operate,” said Colin Donnelly, Spar sales director. “We’ve been blown away by the response, not just from clubs, but also the wider public, the media and our many store owners.

“Spar has always been a community-oriented organisation, we pride ourselves on being approachable and in tune with our customers. Kellie has been a great brand ambassador for us and we look forward to seeing just how impactful the fund will be over the coming week, months and years.”

Spar recently announced a three-year partnership with Harrington in November 2021 that will see Spar support Harrington on her journey to Paris 2024.



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