Ireland’s ‘most chosen meat brand’, Denny has added four new products to its portfolio with the launch of a new Made Without Nitrites range, offering shoppers more choice across familiar favourites. The range includes Carved Ham Slices, Wafer Thin Carved Ham Slices, Smoked Bacon Rashers and Unsmoked Bacon Rashers.

With a growing consumer interest in healthier lifestyle choices, the new range contains no artificial preservatives, giving shoppers more variety while retaining the quality, convenience and flavour appeal associated with Denny.

‘Made Without Nitrites’

Identifiable through its ‘Made Without Nitrites’ packaging label, the products will be rolling out with retailers across the island of Ireland throughout the coming months.

The Smoked and Unsmoked Bacon Rashers products from the range are now available in the Republic of Ireland in Musgrave, Dunnes Stores and Tesco Ireland The new Carved Ham Slices and Wafer Thin Carved Ham Slices will be available in Tesco Ireland stores from Monday 12 October 2026.

Chris Doe, UK&I Marketing & Innovation director, said: “As Ireland’s most chosen meat brand, we’re continuing to invest behind Denny with innovation rooted in consumer insight.

“This launch strengthens our offer, creates new opportunities for our retail partners and builds Denny’s position for future growth.”

Retailer activity support 

The launch is supported with retailer activity including in-store POS, shopper communications and digital support, helping to increase awareness of the new Denny ‘Made Without Nitrites’ range and support retailers in engaging shoppers seeking more choice across the cooked meats and rashers categories.

The launch adds to Denny’s existing product range, produced by leading UK and European food company Pilgrim’s Europe, spanning across sausages, rashers, sliced cooked meats, food-to-go, puddings and meat-free lines.

Read more: TBWA\Ireland and Pilgrim’s Europe launch new Denny brand platform

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