John West’s new campaign boosts tuna as top lunch choice

The household name for canned fish since 1857, launches a creative radio campaign and engages with local communities to promote their protein-rich tuna as a healthy and convenient lunch option


Brand Central

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1 July 2024

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A trusted family name, John West, is the expert when it comes to canned tuna, salmon and other fish, since 1857.

Each tin of John West Tuna provides 25g protein per 100g, and John West No Drain even provides 28g protein per 100g.

As a natural source of protein, John West products are also an alternative to cooked ham, as canned Tuna is also considerably lower in salt than a processed meat option.

Engaging consumers

To encourage consumers to consider John West for lunch more often, John West is investing heavily this year in radio media with a new creative – positioning John West Tuna as the answer to the age old question ‘what’s for lunch?’ 

This entertaining spot uses the familiar Mastermind format, to weave in multiple product proof points. 

John West has also been sponsoring GAA Féile since 2016 to engage the families and féile community around nutrition. 

The finals took place on 22 and 29 June, and two of their ambassadors – Eoin Murphy, Kilkenny senior hurler and Mayo’s footballer Danielle Caldwell, were there to meet the young athletes and talk about nutrition.

Additionally, football superstar Conor Glass and camogie senior player Beth Carton are also part of the ambassadors team this year, and they will work with John West on meeting SuperValu store promotion winners, in September.

John West will continue to focus on innovations that provide both taste and convenience, to  make it easy for shoppers to get natural protein into their lunch.

Read more: John West and Stafford Lynch agree new distribution contract



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