Nature Valley announces official support of The Ryder Cup 2027
Nature Valley will support the 2027 Ryder Cup at Adare Manor with nationwide activations and 250,000 samples
Print29 May 2026
Nature Valley has recently announced its official support for the 2027 Ryder Cup at Adare Manor in Limerick.
The global golfing event is set to welcome more than 250,000 spectators, bringing together the world’s top golfers in a showcase of teamwork, tradition and performance, an ethos that the Nature Valley brand shares.
Milestone
The partnership marks a significant milestone for the Nature Valley brand and strengthens a long-standing association with the game of golf in Ireland.
The Nature Valley brand has supported Irish golf for over 15 years and has been the official snack bar of the Amgen Irish Open on the DP World Tour for over ten years.
During this time, the brand has become a familiar presence on golf courses and golf bags nationwide.
Kantar research highlights Nature Valley’s strong presence in Ireland, with almost one in three Irish households purchasing the brand.
Nature Valley will deliver large sampling activations during Ryder Cup week, with plans to distribute more than 250,000 bars to spectators, one of the brand’s most ambitious consumer sampling activations to date.
Nature Valley is among a very select group of Irish brands supporting the event.
In the lead-up to the 2027 tournament, Nature Valley will undertake a nationwide activation programme.
Alongside this, the brand will have a strong presence at upcoming Amgen Irish Open tournaments, including at Doonbeg in 2026 and The K Club in 2027, building momentum ahead of Ryder Cup week.
Grainne Galvin, country manager, General Mills Ireland, said ‘’We’re incredibly excited about Nature Valley’s partnership with the Ryder Cup.
“For years, Nature Valley has been the go-to snack for golfers, a familiar and welcome sight in golf bags across Ireland.
“Our commitment to Irish golf runs deep, spanning over 15 years as passionate advocates and more than a decade as proud supporters of the Amgen Irish Open.
“This rich history makes our collaboration with the Ryder Cup a natural fit, brimming with incredible synergies.
“We are absolutely delighted to extend our support to the 2027 Ryder Cup in Ireland.’’
This partnership not only reinforces General Mills’ global brand presence but also highlights the brand’s commitment to supporting athletes and enhancing the experience for players and spectators.
Read more: Musgrave Group announced as official supporter of The Ryder Cup 2027
© 2026, ShelfLife by Ryan Brennan
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