John West and Stafford Lynch agree new distribution contract

Post Brexit supply-chain will see Stafford Lynch distribute 1 million cases annually for John West



6 April 2021 | 0

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Seafood brand John West has appointed Stafford Lynch, one of Ireland’s leading sales, marketing and distribution companies, as its sole distributor in Ireland under a new three-year contract.

The agreement will see Stafford Lynch deliver over 1 million cases annually to retail and wholesale customers across Ireland.

The announcement follows extensive work undertaken in recent months by John West and its parent company Thai Union to reconfigure its supply chain in response to Brexit, to ensure seamless distribution and delivery of its products to customers in Ireland.

Under its new plan, and the contract with Stafford Lynch, all consignments will now be shipped directly into Dublin port from where all storage, distribution and administration for Ireland will be handled by Stafford Lynch.

Part of global seafood group Thai Union, John West is Ireland’s number one canned fish brand. Its products are stocked by all of Ireland’s leading multiples including Tesco, Musgraves and Dunnes.

The company has in recent years implemented a significant sustainability and product innovation programme to broaden and refresh its range into new areas and categories, which has included a natural protein based snacking range targeted at health-conscious consumers. This has included the launch of No Drain Fridge Pots, Infusions and Easy Peel Mackerel.

“John West and Thai Union have taken very decisive action to address the significant challenges raised by Brexit, relating primarily to tariffs and new customs regulations,” said Peter Rooney, Ireland country manager at John West.

“As the agreement with Stafford Lynch reflects, we have significantly restructured our extensive supply chain to ensure that we can continue to supply the Irish market and Irish consumers with our extensive range. The appointment of Stafford Lynch as our sole distributor partner, is a key part of our post Brexit supply chain solution and we look forward to working with them over the next three years.”

Managing director of Stafford Lynch, Conor Whelan, added that he was likewise delighted and looks forward to “a mutually beneficial partnership”.

“It is yet another example of how Brexit has thrown up considerable issues for many businesses in Ireland, including our own, and we are very committed to providing the right solution to the John West team to help deliver on their brand and commercial objectives,” Whelan said. “Securing this contract is testament to our very professional and flexible team in Stafford Lynch.”

Stafford Lynch’s current portfolio of consumer brands includes Mutti, Schwartz, San Pellegrino, Energizer, Wilkinson Sword, Dr. Oetker, Sudocrem, John West, Tony’s Chocolonely, Fiid and Kikkoman.



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