Eurospar retailers harnessing the power of social media

“The videos are providing tremendous comfort to the local communities our Eurospar supermarkets serve," according to Eurospar MD Malachy Hanberry

Video views reassuring local customers top 1 million

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Brand Central

How retailers communicate with their shoppers and local communities has never been more important. The Covid-19 pandemic has amplified the need for all retailers to reassure their local communities that they are providing safe environments for all shoppers.

Eurospar’s retailers have been working tirelessly to promote the importance of health and safety in their supermarkets by producing individual videos that are being shared across their social media channels.

The innovative videos are proving popular and have been viewed by more than 1 million people since first being produced.

“This is a perfect example of how Eurospar retailers work tirelessly to ensure that our supermarkets are leading the way in terms of fresh food retailing, innovation, food safety and customer service and is testament to the professionalism and dedication of all Eurospar retailers,” said Malachy Hanberry, managing director, Eurospar.

“The videos are providing tremendous comfort to the local communities our Eurospar supermarkets serve and are reassuring customers that they can shop for their everyday essentials in a healthy and safe environment in their local Eurospar,” Hanberry added.

An example of one of the videos, created by Eurospar Bruff, can be viewed by clicking here.

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