Lidl Ireland and Aurivo introduce plant-based milk carton

John McDonagh, head of food, Lidl Ireland, with Samantha Carty, communications and brand manager, Aurivo

Lidl’s new milk cartons are made from fully renewable materials, saving the equivalent of 160 tonnes of CO2 each year

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12 May 2020 | 0

Lidl Ireland, together with Connacht-based supplier Aurivo Co-operative, has introduced plant-based milk cartons to their Coolree Creamery own-brand range. The new cartons will save the equivalent of 160 tonnes of CO2 annually and have a 31% lower carbon footprint compared with the same standard packaging.

The announcement sees Lidl continue to deliver on its CSR strategy, ‘A Better Tomorrow’, by providing customers with FSC certified2 recyclable cartons made from responsibly sourced sugarcane for its own-brand range.

This strategy saw Lidl commit to making its packaging 100% recyclable, reusable or renewable by the end of 2025. As part of this, the retailer successfully removed all unrecyclable black plastic trays from its fresh meat, poultry and cured meats, converting almost 500 tonnes of plastic into fully recyclable packaging. These products are now in clear or silver recyclable trays, while Lidl’s Deluxe beef range is packaged in infra-red detectable black trays.

The packaging launch also unveils the retailer’s brand new official ‘sustainable packaging’ label which will help shoppers to make informed choices.

John McDonagh, head of food, Lidl Ireland welcomed the new packaging. “At Lidl, sustainability is core to our business,” he said, “and we’re constantly looking at new ways we can innovate our packaging with this in mind. Helping our customers make sustainable choices is something we’re passionate about and we’re proud to be able to expand our CSR strategy through this initiative.”

Meanwhile, Samantha Carty, communications and brand manager, Aurivo, said the group was delighted to be able to provide a fully renewable, plant-based Tetra Pak solution.

“Our long-standing relationship with Lidl means we understand their business and the needs of their customers which is why we’re proud to enable them to introduce plant-based milk cartons to their own-brand range,” Carty said.

The retailer’s packaging reduction targets also include reducing plastic packaging by 20% by 2022 and increasing the recycled content in their packaging by 50% by 2025.

Other recent CSR initiatives include the introduction of 100% compostable form fill potato bags with local Irish supplier Meade Potato Company, as well as the roll out of ‘Waste Not’, which sees up to 90% price reductions on a range of fresh chilled food products on reaching their best before date but are still perfectly fine to eat.

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