Bulmers welcomes Irish racing fans to Cheltenham with 250ft installation

Magners is sure to be on everuyone's lips one way or another
Magners is sure to be on everuyone's lips one way or another

With tens of thousands of Irish fans expected at Cheltenham this week, Bulmers, the new sponsor of the Cheltenham Gold Cup and The Cheltenham Festival rolled out a very special, 250ft welcome to race-goers flying from Dublin into Bristol Airport


Brand Central

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12 March 2019 | 0

Located directly under the flightpath and visible on the final approach into the UK, Magners’ new vinyl installation, which took three days to complete, welcomes visitors from Ireland to ‘Magners Land’. Bulmers is known as Magners in the UK, but regardless of the brand name, every drop of liquid gold is produced in Clonmel, Co. Tipperary, a stronghold of Irish horseracing.

Visitors to Cheltenham Racecourse will be able to enjoy a pint of golden, Irish cider at all bars at The Festival including the brand new Magners Ciderland bar within The Orchard created specifically for the event.

This is Bulmers’ inaugural year in an exclusive four-year sponsorship of Europe’s most prestigious Jump race, now known as the Bulmers Cheltenham Gold Cup and as the first-ever Presenting Partner of The Festival, which takes place from 12 – 15 March at Cheltenham Racecourse.

In total, more than 260,000 fans will make the journey to Cheltenham with the pinnacle of the week’s racing being The Bulmers Cheltenham Gold Cup on Friday 15 March.

View the drone footage here LINK


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