C&C Group plc rebrands business in Ireland
Company announces launch of new online ordering platform and customer portal system, Bulmers Direct
Print6 August 2020
C&C Group plc has rebranded in Ireland to combine its two main operating businesses, C&C Gleeson and Bulmers Limited, under the unified trading name of Bulmers Ireland.
Trading as Bulmers Ireland, the company said its objective is “to better align our business units in Ireland under one corporate identity, which reflects the strength and standing of Bulmers, one of Ireland’s most iconic brands”.
The business is confident this modernisation and simplification of the Irish business model will support its customer base and enhance service.
“As we navigate the challenges of Covid-19, over the past number of months, we have listened to the changing needs of our customers,” the company said in a press statement.
“As those needs evolve, we aim to deliver effective solutions which add value for our customers and enhances the service we provide,” the statement continued.
“As part of our investment in our digital capabilities, we are delighted to announce the launch of our new online ordering platform and customer portal system, Bulmers Direct, which customers can access from any digital device.”
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